Senior Marketing Manager — ABM & Client Lifecycle

Vizient, Inc.; Edina (MN); On-site; USD 77,000 - 135,000; Full time

Benefits offered by this job

Incentive eligible

Job summary

Vizient, Inc. is seeking a marketing professional to translate strategy into integrated client lifecycle campaigns across multiple ABM motions.

You will partner with Sales, Account Management, Product Marketing, and cross-functional teams to deliver personalized, measurable experiences that reinforce value and drive business growth. The role requires strong communication, project management, and analytical skills to optimize engagement, retention, renewal, and expansion opportunities across

Qualifications

• Experience in B2B marketing and client lifecycle.
• Experience with ABM and multi-channel campaigns.
• Strong written and verbal communication skills.
• Ability to translate data into actionable insights.
• Cross-functional collaboration with Sales and Product Marketing.

Responsibilities

• Develop client lifecycle campaign strategies (1:Many, 1:few, 1:1 ABM).
• Oversee end-to-end campaign execution meeting timelines and brand standards.
• Partner with Sales and Account Management to target priority accounts.
• Create content and assets based on client needs and lifecycle stages.
• Produce client case studies demonstrating measurable outcomes.

Skills

Campaign management

ABM

Marketing automation

CRM platforms

Content development

Storytelling

Education

Relevant degree

Tools

CRM platforms

Job description

Vizient, Inc. is seeking a marketing professional to translate strategy into integrated client lifecycle campaigns across multiple ABM motions.

You will partner with Sales, Account Management, Product Marketing, and cross-functional teams to deliver personalized, measurable experiences that reinforce value and drive business growth. The role requires strong communication, project management, and analytical skills to optimize engagement, retention, renewal, and expansion opportunities across