Marketing & Media Manager

interiorlogicgroup; Daytona Beach (FL); On-site; USD 70,000 - 100,000; Full time

Job summary

Interior Logic Group in Daytona Beach, FL is seeking a Marketing and Media Manager to develop and implement strategies that boost brand visibility and growth. The role leads campaigns, manages digital channels, and partners with sales and operations to drive results.

The ideal candidate brings 5+ years in marketing/media, a strong analytical mindset, and an entrepreneurial spirit to test, build and scale growth initiatives in a fast-paced environment.

Qualifications

• Bachelor's degree in marketing or a related field.
• 5+ years of experience in marketing/media.
• Experience with digital marketing and content strategy.

Responsibilities

• Develop marketing strategies to promote services and increase visibility.
• Plan and execute marketing campaigns including digital, events, and promotional activities.
• Oversee website and social media, create engaging content, and monitor analytics.
• Collaborate with project managers, sales, and operations to align marketing with goals.
• Manage media relations to secure coverage and improve reputation.
• Develop and manage budgets for campaigns, events, and initiatives.
• Analyze data from campaigns and adjust strategies to improve results.
• All other duties as assigned.

Skills

Analytical skills

Growth marketing

Cross-functional leadership

Education

Bachelor's degree in marketing or related field

Job description

Looking to build your career and design your future? You have come to the right place.

Summary

The Marketing and Media Manager is responsible for developing and implementing marketing strategies to promote the company's services and increase brand awareness.

Essential Functions

• Developing marketing strategies : Developing marketing plans and strategies designed to promote the company's services and increase its visibility and customer base.
• Managing marketing campaigns : Planning and executing marketing campaigns that include advertising, promotional events, and digital marketing.
• Managing the company's website and social media : Overseeing the company's website and social media presence, including creating and posting relevant and engaging content, responding to comments and messages, and monitoring analytics to optimize reach and engagement.
• Coordinating with internal teams : Working closely with project managers, sales teams, and other internal teams to ensure all marketing efforts align with the company's goals and objectives.
• Managing media relations : Building and maintaining relationships with media outlets to secure coverage and improve the company's reputation.
• Managing budgets : Developing and managing budgets for marketing campaigns, events, and initiatives.
• Analyzing data : Analyzing data from marketing campaigns and adjusting strategies as necessary to improve results.

All other duties as assigned

Education & Experience

• Bachelor's degree in marketing or a related field
• 5 + years of experience in marketing /media

Skills & Competencies

• Excellent analytical skills with the ability to drive decision-making through data
• Entrepreneurial spirit with an ability to test, build and scale growth marketing strategies from scratch in an ambiguous, fast-paced environment
• Exceptional leader and team player with proven ability to lead through influence and work effectively independently and collaborate cross-functionally with sales and operations teams

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, individual with disabilities, veteran status, gender identity or national origin.