Marketing Manager (Wynwood)

Florida International University; Miami (FL); On-site; USD 70,000 - 75,000; Full time

Job summary

Florida International University in Miami is seeking a Marketing Manager for the South Beach Wine & Food Festival to oversee marketing sponsor contracts, collaborate with festival website designers, and manage daily website maintenance. The role leads the festival's marketing plan across print, digital, and outdoor media, develops budgets, analyzes data, and guides production with graphic designers.

Located at SGWS Wynwood, Miami, FL, 33127, the position requires a Bachelor's degree in Marketing

Qualifications

• Bachelor's degree in Marketing, Media/Public Relations, Communications, or related field.
• Five years of experience in marketing or related field.
• Experience coordinating marketing campaigns and vendor partners.

Responsibilities

• Develops, oversees, and executes the Festival's marketing plan to promote ticket sales and awareness; including local, regional, national, and international media.
• Creates and maintains Festival marketing budget; responsible for web analytics, data collection and analysis.
• Develops and executes marketing plans for specialized programs including online auctions.
• Serves as the merchant account's primary contact and processes transactions.
• Collaborates with website designers for festival websites, content updates, and asset management.

Skills

Marketing

Communications

Public relations

Project management

Education

Bachelor's degree in Marketing, Media/Public Relations, Communications, or related degree

Tools

Adobe Creative Suite

Microsoft Office

WordPress

Job description

About FIU

Florida International University is a Top 50, preeminent public research university with 55,000 students from all 50 states and more than 140 countries, as well as an alumni network of more than 340,000. Located in the global city of Miami, the university offers more than 200 degree programs at the undergraduate, graduate and professional levels, including medicine and law. FIU faculty are leaders in their fields and include National Academy members, Fulbright Scholars and MacArthur Genius Fellows. A Carnegie R1 institution, FIU drives impactful research in environmental resilience, health and technology and innovation. Home to the Wall of Wind and Institute of Environment, FIU stands at the forefront of discovery and innovation. With a focus on student success, economic mobility and community engagement, FIU is redefining what it means to be a public research university.

Job Summary

The Marketing Manager for the South Beach Wine & Food Festival oversees and is responsible for execution and fulfillment of marketing sponsor contracts, collaboration with Festival website designers and daily website maintenance, oversight of Festival marketing plan including, but not limited to, print, digital and outdoor promotions, working with Festival graphic designer(s) on all graphic designs and production, and project manage related marketing tasks. This position will be located at SGWS Wynwood, 2105 N. Miami Ave. Miami, FL 33127

• Develops, oversees, and executes the Festival's marketing plan to continue the mission of promoting ticket sales, creating awareness of the Festival and its beneficiaries; including, but not limited to, local, regional, national, and international print, radio, television, outdoor and digital media. Management of overall strategy and development of annual multimedia, integrated marketing plan.
• Creates and maintains Festival marketing budget. Responsible for web analytics, data collection and analysis for leadership and external audiences.
• Develops and executes limited marketing plan(s) for specialized Festival programs, including but not limited to its online and live auctions.
• Serves as the merchant account's primary contact. Handles sensitive cardholder information and/or processes credit cards transactions for the department/unit.
• Collaborates with website designers and assists with the production, execution and daily maintenance of the Festival websites including the corporate website and annual program website. This includes, but is not limited to, content development for events, organization and delivery of images and content, daily content updates, oversight of graphic designer(s) on custom image development, and other related tasks.
• Oversees the production and distribution of the Festival's electronic newsletters, in collaboration with website designers. This includes scheduling, development and editing of written content and interactive elements.
• Oversees the development and launch of the Festival's mobile app, in collaboration with mobile app developer. Works with ticketing team and web designer(s) to implement ticketing system into website and mobile website.
• Oversees the Festival's marketing sponsorships, including the drafting, execution and fulfillment of marketing sponsor contracts. Also includes evaluation and tracking of existing partnerships, and research and development of new potential partners. Maintains confidentiality in dealing with Festival sponsors, participants and other official partners.
• Collaborates with graphic designer team on all aspects of the Festival's annual brand campaign, including but not limited to print, digital, outdoor, and corporate materials. Includes evaluation of layouts and proofs, coordination of art files between Festival designer(s), and ensures all materials follow the same look and feel of approved campaign design(s).
• Oversees the production, development and execution of the Festival's printed and digital Official Guide, in collaboration with Festival graphic designer(s).
• Oversees the production, development and execution of the Festival's annual printed and digital recap.
• Monitors and tracks all Festival marketing/promotions in various multimedia platforms, approximately 2 billion impressions annually, through a master report. Works closely with the PR and Marketing Manager.
• Collaborates with the Strategic Communications, Government , and External Relations on all collateral materials to ensure brand integrity. Works closely on a daily basis with Chaplin School's communications team to ensure proper brand usage and highlight Festival messaging through all available channels.
• Manages the graphic design team members (website, print & digital contractors) to execute annual marketing plan.
• Monitors and works with legal counsel on protection of the Festival's trademarked name and marks.
• Manages and executes public reviews of the Festival's mission, growth, events, and community programs with the City of Fort Lauderdale, City of Miami Beach, Greater Miami Convention & Visitors Bureau, Greater Fort Lauderdale Convention & Visitors Bureau, and other public entities as needed.
• Works closely with Sponsorship team on development of materials needed for sales pitches and meetings. Develops and executes of all Festival fact sheets, presentation templates, inventory forms and other materials.
• Works alongside marketing agents for chefs, sponsors, community stakeholders, restaurants and hotels to help them leverage the Festival marketing and to develop co-op marketing opportunities.
• Provides reporting data as needed on the Festival's marketing for third parties, including sponsors, public officials and grant applications
• Oversees and manages the Festival's official photography team, including contracting, scheduling, compilation of event materials and shot lists for World Red Eye Productions team members and Chefs.

Minimum Qualifications

Bachelor's degree in Marketing, Media/Public Relations, Communications, or related degree and five (5) years of experience in a related field.

Desired Qualifications

• Knowledge in Adobe Creative Suite, Contract writing, Microsoft suite and WordPress preferred.
• Experience maintaining a website and managing media partners

Job Category

Administrative

Advertised Salary

$70,000 - $75,000

Work Schedule

Begin time: 8:30 AM

End time: 5:00 PM

Pre-Employment Requirements

Criminal Background Check

Other Information

• Ability to work evenings and weekends.
• Ability to work flexible hours as needed.
• Travel to FIU Campus
• Ability to travel locally

Disclosures

Clery Notice

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, the University Police department at Florida International University provides information on crimes statistics, crime prevention, law enforcement, crime reporting, and other related issues for the past three (3) calendar years. The FIU Annual Security report is available online at: https://police.fiu.edu/download/annual-security-fire-safety-report/.

To obtain a paper copy of the report, please visit the FIU Police Department located at 885 SW 109th Avenue, Miami, FL, 33199 (PG5 Market Station).

Pay Transparency

Florida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

Notice of Non-Discrimination

FIU is a State University System of Florida member, Equal Opportunity, Equal Access, and Affir… For inquiries regarding non-discrimination, contact FIU’s Office of Civil Rights at 305.348.2785 or email [e-mail].

Reasonable Accommodation Statement

Should you need an ADA accommodation to participate in a University event, program, or activity or need to request materials in an accessible format, please contact FIU's Office of Civil Rights (OCR) at 305-348-2785 or [e-mail]. All requests for ADA accommodation or accessible materials for this event must be submitted to OCR at least seven (7) business days prior to the event or at the earliest possible opportunity.