Americas Marketing Leader — Digital-First Growth

PIMCO; Newport Beach (CA); On-site; USD 306,000 - 414,000; Full time

Job summary

PIMCO is seeking a Head of Americas Marketing to lead and grow marketing across the US, Canada and Latin America. You will translate business priorities into full-funnel marketing plans, driving asset growth, client retention and superior client experiences.

The role demands a digital-first mindset, expertise across integrated campaigns, paid media, events, content and ABM, and extensive leadership of a regional marketing organization within a global matrix.

Qualifications

• Leads a full-scale marketing organization with regional scope.
• Deep experience in asset management, wealth management or financial services.
• Demonstrates a commercial orientation with sales/distribution partnership.
• Experience building segmentation, insight and messaging for institutional and intermediary buyers.
• Strong leadership of a full-funnel marketing agenda including brand, demand and ABM.

Responsibilities

• Own the Americas funnel end to end for awareness, consideration, conversion and retention.
• Lead channel marketing for institutional and wealth/intermediary segments.
• Set and manage the marketing budget; partner with distribution leadership.
• Coordinate with global marketing to ensure alignment with brand and best practices.
• Develop and lead a team across digital, events, content and field activation.

Skills

Marketing leadership

Asset management knowledge

Digital marketing

ABM programs

Budget management

Executive communication

Education

Bachelor's degree

MBA preferred

Tools

Marketing automation tools

CRM systems

Web analytics

Job description

PIMCO is seeking a Head of Americas Marketing to lead and grow marketing across the US, Canada and Latin America. You will translate business priorities into full-funnel marketing plans, driving asset growth, client retention and superior client experiences.

The role demands a digital-first mindset, expertise across integrated campaigns, paid media, events, content and ABM, and extensive leadership of a regional marketing organization within a global matrix.