Marketing Manager - Travel-Driven Strategy & Campaigns

The Dolben Company, Inc.; Woburn (MA); Sur place; USD 75 000 - 100 000; Plein temps

Avantages offerts par ce poste

Competitive compensation

Health & wellness benefits

Paid leave

401k with company match

Dolben University

Résumé du poste

The Dolben Company, Inc. in Woburn, MA is seeking a Marketing Manager to drive the annual marketing strategy, oversee property-level advertising campaigns, social media and online reputation management, and the design of marketing collateral.

This role requires regular travel to communities across our portfolio, up to 75% of the time, and collaboration with on-site teams to enhance curb appeal, model and clubhouse presentation, and leasing training initiatives.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 3+ years of marketing experience in a corporate or agency environment.
• Proficiency with Adobe Creative Suite and Microsoft Office programs.
• Strong knowledge of social media platforms including Facebook, Instagram, YouTube and Pinterest.

Responsabilités

• Partner with the VP of Marketing to develop and implement the annual marketing strategy, analyzing campaigns and recommending modifications.
• Collaborate with Property Managers to maximize property marketing, curb appeal and model/clubhouse presentation.
• Travel regularly to communities across the portfolio to visit sites and support on-site teams.
• Develop local and regional market knowledge across New England, the Mid-Atlantic and Southwest Florida.
• Review traffic and lead reports, shopping reports and leasing phone calls; assist with company-wide leasing training initiatives.
• Manage company social media profiles by developing and posting content, monitoring responses and engaging appropriately.
• Address customer reviews on Google, Yelp, Facebook, ApartmentRatings.com and other platforms.

Connaissances

Adobe Creative Suite

Microsoft Office

Social media management

Formation

Bachelor's degree in marketing or related field

Description du poste

The Dolben Company, Inc. in Woburn, MA is seeking a Marketing Manager to drive the annual marketing strategy, oversee property-level advertising campaigns, social media and online reputation management, and the design of marketing collateral.

This role requires regular travel to communities across our portfolio, up to 75% of the time, and collaboration with on-site teams to enhance curb appeal, model and clubhouse presentation, and leasing training initiatives.