Marketing Manager

Dolben Company, Inc.; Woburn (MA); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Competitive compensation

Bonus opportunities

Health & Wellness Benefits

Paid Leave

401k with company match

Dolben University

Job summary

The Dolben Company, Inc. is seeking a Marketing Manager to partner with the VP of Marketing in developing and executing strategic marketing initiatives across our portfolio. This role focuses on marketing strategy, property-level campaigns, social media, online reputation management, and marketing collateral design.

Based in our Woburn, MA corporate office, you will travel up to 75% to communities in NE, the Mid-Atlantic and SW Florida, guiding on-site teams and maintaining brand standards.

Qualifications

• Bachelor's degree in marketing, communications, or a related field is required.
• Strong written and verbal communication skills are essential.
• Proficiency with Adobe Creative Suite and Microsoft Office.
• Experience with social media campaigns across multiple platforms.

Responsibilities

• Develop and implement the annual marketing strategy in partnership with the VP of Marketing.
• Collaborate with Property Managers to optimize marketing and advertising campaigns.
• Travel regularly to communities across our portfolio to inspect sites and support on-site teams.
• Build local and regional market knowledge across New England, Mid-Atlantic and Southwest Florida.
• Review traffic and lead reports and assist with leasing training initiatives.
• Manage company social media profiles and engage with audiences.

Skills

Written and verbal communication

Team player

Multi-tasking and prioritization

Travel readiness up to 75%

Education

Bachelor's degree in marketing, communications, or related field

Tools

Adobe Creative Suite

Microsoft Office

Social media platforms knowledge

Job description

The Marketing Manager is a key member of the Marketing Team in our corporate office in Woburn, MA. The Marketing Manager will partner with the Vice President of Marketing in developing, planning and executing the Company's strategic marketing initiatives for the overall company as well as each individual community. This individual focuses on marketing strategy, property level advertising campaigns, social media and online reputation management, and the design of marketing collateral.

The standard working hours for this position are Monday through Friday, 8:30 a.m. to 5:00 p.m., based on site at our corporate office in Woburn, MA. This position requires regular travel, by car or plane, to communities throughout our portfolio in New England, the Mid-Atlantic and Southwest Florida, up to 75% of the time.

As the Marketing Manager your job functions include:

• Partnering with the Vice President of Marketing to develop and implement the annual marketing strategy, analyzing campaigns and recommending modifications
• Working with Property Managers and Regional Property Managers to maximize property marketing and advertising campaigns, curb appeal and model and clubhouse presentation
• Traveling regularly to communities across the portfolio to visit sites, inspect grounds and buildings, and support on site teams
• Developing local and regional market knowledge across New England, the Mid-Atlantic and Southwest Florida
• Reviewing traffic and lead reports, shopping reports and leasing phone calls, and assisting with company-wide leasing training initiatives
• Managing company social media profiles by developing and posting content, monitoring responses and engaging appropriately
• Working with on-site teams to monitor and address customer reviews on Google, Yelp, Facebook, ApartmentRatings.com and other platforms
• Designing marketing collateral, including ads, fliers, banners and direct mail pieces
• Conducting annual marketing audits and vetting new marketing products and technologies
• Collaborating with advertising vendors, photographers and videographers to keep marketing assets current
• Attending industry conferences to stay abreast of marketing and technology trends

What You Bring to Us:

• Bachelor's degree in marketing, communications, or a related field is required
• Minimum of 3 years of marketing experience in a corporate or agency environment
• Property management industry experience is preferred, but not required
• Ability and willingness to travel up to 75% of the time, by car or plane
• Proficiency with Adobe Creative Suite and all Microsoft Office programs
• Strong knowledge of social media platforms including Facebook, Instagram, YouTube and Pinterest
• Superior written and verbal communication skills, including the ability to present and train before groups
• Ability to think, plan and execute multiple tasks with minimal supervision
• Strong organizational skills
• Team player

What We Bring to You:

The Dolben Company is a dynamic real estate company with a family inspired culture developing and managing best in class communities throughout NE, Mid-Atlantic and Southwest FL. We attribute our legacy of success to our highly talented team members.

Working on our team and in this position, you can expect:

• Competitive compensation. Salary range: 75k- 100k annually. Plus additional bonus opportunities. Compensation levels are determined in accordance with the employee's qualifications and experience. Factors considered include, but are not limited to, length and relevance of prior work experience, educational attainment, professional licensure or certifications, specialized skills, and demonstrated competencies directly related to the position.
• Health & Wellness Benefits. We offer coverage for medical, dental, and vision.
• Paid Leave. We provide paid vacation, sick and personal holidays.
• Retirement Planning. We offer a 401k program with company match.
• Dolben University. Educational programs to support career development and growth.

The Dolben Company is proudly an Equal Opportunity Employer EOE/M/F/D/V.