Regional Marketing Manager

Colonial Group; Lewis Corner (MD); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health benefits

401K

Property discounts

Job summary

Colonial Group is seeking a Regional Marketing Manager to lead marketing across an assigned portfolio with a focus on digital strategies, budget stewardship, and client relations. The role emphasizes cross-property collaboration, data-driven decisions, and brand consistency.

You will manage channel strategy, coordinate with operations, and oversee content and campaigns across email, social, digital, and PR. Occasional evenings/weekends and travel are required.

Qualifications

• Bachelor's degree in marketing, Arts, Graphics, Communication, or a related field.
• Multi-property, multi-store, or regional experience in marketing or digital marketing.
• Minimum of 3 years of experience with integrative marketing technologies.

Responsibilities

• Create and manage the portfolio's strategic marketing playbook and budget.
• Oversee marketing requests and provide timely feedback and updates.
• Coordinate marketing channels (email, digital, social, PR, blogs, photo/video shoots) and report ROI.
• Collaborate with operations and marketing to align requests with business goals.
• Advise on channels to maximize results and allocate spend per channel.
• Ensure brand standards across campaigns and materials.
• Provide content direction for social media to partners and manage monthly calendars.
• Plan and coordinate on-property photo/video needs and vendor logistics.
• Visit each assigned property 1x per year and travel as needed.

Skills

Entrepreneurial mindset

Google Analytics

Social media

Email Marketing

Project management

Independent work

Creative vision

Graphic design basics

Salesforce Marketing Cloud

Hospitality experience a plus

Education

Bachelor's degree in marketing/related field

Tools

Salesforce Marketing Cloud

Job description

INTRODUCTION TO ROLE:(This role is on-site out of the W Ocean City, MD office) An independent, take-charge professional is responsible for developing, coordinating, and executing marketing strategies across an assigned portfolio. Must meet tight deadlines with little supervision and be willing to work occasional evenings and weekends. The Regional Marketing Manager should have a passion for helping the assigned portfolio increase its relevance in today’s increasingly digital world, providing outstanding customer service, being an enthusiastic professional, and building relationships with all properties, vendors, and partners. The position is responsible for managing each entity's marketing budgets and associated revenue. This position can be remote, hybrid, or in Ocean City, MD.

Benefits eligibility:

• Full-time roles are eligible for Health benefits, 401K, and property discounts

WHO WE ARE LOOKING FOR:

• Entrepreneurial mindset with strong communication skills, both written and verbal.'
• Strong understanding of Google Analytics, social media, and Email Marketing.
• Strong project management skills; able to work independently on multiple assignments while maintaining high-quality results; deadline- and detail-oriented.
• Able to work collaboratively with a team and independently without supervision.
• Strong creative vision, with an understanding of business objectives and budgeting.
• Positive, can-do attitude; flexibility, adaptability, and business acumen.
• Basic understanding of graphic design.Salesforce Marketing Cloud knowledge a plus.
• Hospitality experience is a plus.

WHAT YOU WILL WORK ON:
Reasonable accommodations may be made to enable individuals with disabilities to perform and assign the essential functions outlined below.

• Regional Marketer over the assigned portfolio, their region, guests, and amenities.
• Responsible for the creation and management of the portfolio strategic marketing playbook, marketing budget, and associated key performance indicators.
• Responsible for all marketing request forms generated from the portfolio and providing timely feedback and assignment updates.
• Creates an open, dynamic dialogue between operations and marketing to effectively communicate all marketing requests and needs.
• Strategically advises on which marketing channels would best deliver results, including making spend-per-channel recommendations.
• Oversees all marketing channels per assigned region of properties - email, digital, social, PR, blog content topics, photo/video shoots, graphic design, etc. and provides month-over-month analytics and ROI report.
• Responsible for the creation, design, and execution of all marketing materials associated with the assigned portfolio.
• Supports execution of brand initiatives and strategies; thinks creatively and outside the box to initiate fresh, compelling, and creative concepts.
• Abides by brand standards in the development of all campaigns and materials.
• Provides direction, content, and approvals for social media to outsourced marketing partners on a complete monthly calendar basis.
• Ability to create ads and/or provide instructions for rectifying monthly social ad spending to outsourced vendors.
• Responsible forcuration and management of on-property photo/video needs, including shot list creation, channel specifications, and coordination of scheduling for any vendor stays/needs while on-site.
• Research geographic and demographic information of the assigned portfolio and create plans for new tactics and media buys.
• Identifies and contributes best practices, new technologies, and initiatives to the overall marketing team.
• Visit each assigned property 1x/a year.
• Performs other duties as assigned.
• Provides regular and reliable attendance

WHO YOU WILL WORK WITH:
The Regional Marketing Manager reports to the Director of Marketing Operations.

WHAT YOU BRING:

• Bachelor's degree in marketing, Arts, Graphics, Communication, or a related field.
• Multi-property, multi-store, or regional experience in marketing or digital marketing.
• Minimum of 3 years of experience with integrative marketing technologies.

WHAT IT TAKES (PHYSICAL REQUIREMENTS):
This is a largely sedentary role; however, some periods of sitting or standing are required. The ability to read and interpret color-coded writing is required. Dexterity is also required to operate computers and related tools. Some travel is required!