Marketing Manager: Strategy-to-Impact Campaigns

RAZR Marketing, Inc.; Minnetonka (MN); On-site; USD 80,000 - 120,000; Full time

Job summary

RAZR Marketing, Inc. is seeking a Marketing Manager in Minnetonka to lead the planning, execution, and measurement of integrated marketing programs across key segments.

You will partner with Sales, Consulting, Creative, and leadership to strengthen brand awareness and drive revenue growth. The ideal candidate will have 5+ years in corporate or agency marketing, strong content and digital marketing skills, and a proven ability to manage campaigns from strategy to completion in a fast-paced

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• 5+ years of experience in corporate, agency, B2B, or integrated marketing environments.
• Proven experience managing marketing campaigns and initiatives from strategy through execution.
• Experience supporting B2B sales teams and developing sales enablement materials.
• Strong background in content marketing, email marketing, social media, digital advertising, and website management.
• Excellent project management skills with the ability to manage multiple priorities, stakeholders, and deadlines.
• Strong written and verbal communication skills, including copywriting, messaging, and storytelling.
• Experience analyzing marketing performance data and using insights to improve results.
• Experience managing budgets, agencies, vendors, and external partners.
• Previous experience coaching or managing team members preferred.
• Strong attention to detail with the ability to balance strategic thinking and hands-on execution.
• Comfortable working in a collaborative,fast-paced, and evolving environment.

Responsibilities

• Develop and execute RAZR’s annual marketing plan and calendar across business priorities and key market segments.
• Partner with leadership to translate company goals and growth strategies into actionable marketing campaigns and programs.
• Manage integrated marketing campaigns from strategy through execution, including timelines, deliverables, stakeholders, vendors, and performance measurement.
• Create andoptimizesales enablement materials, includingcapabilitiespresentations, case studies, proposals, product materials, and thought leadership content.
• Support demand generation and sales efforts through targeted campaigns designed to increase awareness, engagement, and qualified opportunities.
• Own RAZR’s content strategy and editorial calendar, including website content, social media, email campaigns, case studies, and industry insights.
• Manage social media strategy, content development, and day-to-day execution.
• Coordinate public relations efforts related to company announcements, partnerships, product launches, and industry initiatives.
• Monitor market, client, and competitor trends toidentifyopportunities andprovideactionable insights to leadership.
• Manage digital marketing programs, including SEO, SEM, paid search, paid social, and website performance optimization.
• Coordinate RAZR’s presence at conferences, trade shows, webinars, and company events in partnership with Sales and internal teams.
• Develop marketing budget recommendations, track spending, and evaluate return on investment.
• Establish andreportmarketing performance metrics, including campaign engagement, lead generation, conversion, and contribution to pipeline.
• Manage relationships with agencies, freelancers, and marketing vendors.
• Provide coaching, direction, and prioritization to marketing team members, as applicable.

Skills

Marketing strategy

Project management

Content marketing

Digital advertising

B2B marketing

Copywriting

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

SEO

Google Analytics

CRM systems

Content management systems

Job description

RAZR Marketing, Inc. is seeking a Marketing Manager in Minnetonka to lead the planning, execution, and measurement of integrated marketing programs across key segments.

You will partner with Sales, Consulting, Creative, and leadership to strengthen brand awareness and drive revenue growth. The ideal candidate will have 5+ years in corporate or agency marketing, strong content and digital marketing skills, and a proven ability to manage campaigns from strategy to completion in a fast-paced