Product Marketing Manager: GTM, Positioning & Enablement

RZR; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

RZR is seeking a Product Marketing Manager to connect Product, Engineering, Sales, and Marketing, reporting to the CMO. You will translate product capabilities into market-ready narratives, own competitive intelligence, and drive go-to-market across retargeting, UA, and CTV.

You will build foundational PRDs and competitive analyses from scratch, enabling sales readiness, roadmap clarity, and marketing success across the portfolio.

Qualifications

• 5 to 8 years in product management or product marketing with GTM ownership.
• Experience in adtech, martech, or performance SaaS; DSP/programmatic exposure is a plus.
• Ability to write PRDs and build competitive analysis documentation retroactively.
• Proven track record delivering GTM plans for technical products.
• Experience creating battle cards, positioning guides, and sales enablement tools.
• Experience collaborating with Product and Engineering on roadmap prioritization and launch readiness.
• Strong written communication; translate complex capabilities into buyer language.
• Comfort presenting to Sales leadership and conducting stakeholder interviews.
• Highly organized; manage multiple product lines and large retroactive documentation workload.

Responsibilities

• Own positioning for each product line and maintain a single source of truth on differentiation, buyer value, and competitive placement across channels and communications.
• Lead GTM plans for each product line in collaboration with the CMO and CEO: launch strategy, channel mix, metrics, and cross-functional readiness.
• Own post-launch reporting — adoption signals, sales uptake, and competitive response — refine narrative accordingly.
• Build and maintain PRDs and full competitive analyses for existing product lines with Product and Engineering.
• Represent market and buyer voice in product discussions; surface signals into product inputs.
• Bridge Marketing, Sales, Product, and Engineering across sprint reviews, roadmap planning, and launch readiness.
• Develop sales materials: one-pagers, pitch decks, capability briefs, leave-behinds.
• Run regular Sales training on product narrative and competitive positioning; identify gaps in buyer journey.

Skills

GTM strategy

Sales enablement

PRDs

Competitive analysis

Roadmap prioritization

Cross-functional collaboration

Written communication

Stakeholder interviewing

Product marketing

Job description

RZR is seeking a Product Marketing Manager to connect Product, Engineering, Sales, and Marketing, reporting to the CMO. You will translate product capabilities into market-ready narratives, own competitive intelligence, and drive go-to-market across retargeting, UA, and CTV.

You will build foundational PRDs and competitive analyses from scratch, enabling sales readiness, roadmap clarity, and marketing success across the portfolio.