Marketing Assistant

Smokey Mo’s BBQ; Cedar Park, Northern (TX, KY); Hybrid; USD 42,000 - 62,000; Full time

Job summary

Paylocity is seeking a Marketing Assistant to support our restaurant marketing team, blending digital marketing, CRM, community engagement, and events to grow brand presence across locations.

The role requires strong communication, multitasking, and a passion for brand building across email, social, and local partnerships, with cross-functional collaboration across operations and franchise partners.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
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• Minimum 1–2 years in marketing, social media, or content creation.

Responsibilities

• Assist in planning and executing digital marketing campaigns across email, social, and paid media.
• Create email campaigns and manage segmentation in the CRM.
• Develop social media content and manage engagement.
• Coordinate store openings and community events.
• Collaborate with franchise partners and vendors to ensure brand consistency.

Skills

Email marketing

Social media

Content creation

CRM

Communication

Education

Bachelor’s degree in Marketing or related field

Tools

Canva

Adobe Suite

Meta Business Suite

Job description

Description

We’re looking for a creative and organized Marketing Assistant to join our restaurant marketing team. This role supports both company-owned and franchise locations through a mix of digital marketing, customer relationship management, community engagement, and event execution. The ideal candidate is able to transition between tasks, clearly communicate with cross functional partners and guests, and has a passion for brand building through all platforms.

Key Responsibilities

Digital Marketing & CRM

• Support the scheduling, and execution of digital marketing campaigns across email, social, and paid media channels.
• Create email campaigns, manage customer segmentation, and send loyalty offers within the CRM system.
• Assist Rewards customers with help requests.
• Track campaign performance and report on engagement metrics, conversions, and ROI.
• Assist in maintaining brand presence across digital platforms including the website, Google Business, and local listings.

Social Media & Content Creation

• Create social media content, post, and manage social advertising to increase followers and engagement. Cross post as appropriate for blog and brand content.
• Manage social media community engagement.
• Create partnerships with local influencers.
• Work with the operations team to create training content, including videos.

Community Engagement & Events

• Support the planning and production of store openings, community events, restaurant fundraisers, and local partnerships.
• Manage sponsorship and donation requests. Coordinate dining fundraisers at each location.
• Capture and share event content for social and internal channels.

Franchise Partner Communication

• Serve as a point of contact for franchise partners to share marketing updates, materials, and promotions.
• Assist in distributing marketing calendars, toolkits, and campaign guidelines.
• Support franchisee participation in loyalty programs, community events, and digital campaigns.

Marketing Operations

• Maintain marketing calendars, asset libraries, and vendor coordination for print and promotional materials.
• Collaborate with internal departments (operations, catering, and training) to provide communication and ensure consistent execution.

Requirements

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 1–2 years of marketing, social media, graphic design, or content creation experience.
• Excellent communication and organization skills; ability to manage multiple projects simultaneously.
• Comfortable collaborating across teams and working with external vendors, franchise partners, and engaging with customers.
• Experience creating Social Media content
• Plus: Working knowledge of email marketing, social media marketing, and basic graphic design tools (e.g., Canva, Adobe, Meta Business Suite)