Associate Marketer: Content Integration & Messaging

Lowe's Companies, Inc.; Mooresville (NC); On-site; USD 70,000 - 110,000; Full time

Job summary

Lowe’s is seeking an Associate Marketer of Content Integration at its Mooresville HQ to lead category messaging across in-store and online channels. You’ll partner with Merchandising and Category Marketing to craft differentiated messaging for Homeowner and Pro segments, serving as a COE for assigned divisions.

You will collaborate with internal teams and external vendors, manage artifacts, and ensure messaging consistency across touchpoints while aligning with business goals.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 5 years of general Marketing experience.
• 3 Years Experience analyzing complex issues to assist leadership develop insights that drive strategy.
• Merchandising, Marketing, Category Management, Omni-Channel Retailing, or related field; or 1+ year direct experience managing Lowe’s promotions.
• 1 Year Experience influencing cross-functionally without formal authority.
• 1 Year Experience managing projects.
• Experience in a large retail environment, consumer packaged goods company, or advertising agency serving Fortune 250 companies.

Responsibilities

• Build category messaging strategies with merchants and key stakeholders, ensuring consistent delivery across instore and online touchpoints.
• Partner with Category team to analyze data and draw actionable conclusions for program development with business cases.
• Coordinate with external vendors to develop tab and signage strategies with clear direction and schedules.
• Execute marketing of promotional plans with pricing partners and merchants across channels.
• Ensure clear, concise, and consistent messaging across all customer touchpoints.
• Monitor and report the impact of strategies against goals quarterly with the category manager.

Skills

Category Messaging

Cross-functional

Data-driven

Marketing Strategy

Education

Bachelor's degree in Marketing

Tools

Excel

Google Analytics

CRM software

Job description

Lowe’s is seeking an Associate Marketer of Content Integration at its Mooresville HQ to lead category messaging across in-store and online channels. You’ll partner with Merchandising and Category Marketing to craft differentiated messaging for Homeowner and Pro segments, serving as a COE for assigned divisions.

You will collaborate with internal teams and external vendors, manage artifacts, and ensure messaging consistency across touchpoints while aligning with business goals.