Marketing Manager, Loyalty Campaigns

Lowe's Companies, Inc.; Mooresville (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Lowe's Companies, Inc. in Mooresville, NC is seeking a Marketing Manager of Loyalty Campaigns to conceive and curate loyalty programs that engage customers and drive KPI.

You will lead a small agile team, partner with Loyalty Marketing, Brand Marketing, and Analytics, and influence go-to-market calendars from curation to execution across the organization.

Qualifications

• Bachelor's degree or equivalent experience in business, marketing, or a related field.
• 6 years of overall marketing experience.
• 3 years of brand or integrated marketing leadership experience.
• 2 years business acumen and P&L experience.
• 2 years experience writing strategic briefs and leading cross-functional teams.

Responsibilities

• Leads 1-2 assistant marketing managers and a small agile pod with cross-functional partners to develop marketing strategies and plans.
• Partners with Loyalty Marketing, Brand Marketing, Customer Insights, Technology, and DACI teams to translate data into actionable insights.
• Refines the annual marketing calendar and leads briefs, driving category sales and brand building.
• Develops visual merchandising plans to align in-store experiences with marketing campaigns.
• Analyses program impact and reports on goals quarterly and annually.
• Collaborates with project management, marketing operations, media, and brand engagement teams to execute.

Skills

6 Years Overall Marketing experience

3 Years Brand or integrated marketing

2 Years P&L experience

2 Years Strategic briefs & cross‑func.

Education

Bachelor's degree in Business Admin/Marketing or related field

Job description

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.

Your Impact

The Marketing Manager of Loyalty Campaigns will work with Loyalty & Customer Marketing leadership to help conceive and curate loyalty marketing campaigns to engage and retain customers by leveraging customer insights, understanding the competitive landscape, and working with cross-functional teams. The position will report to the Sr Manager of Loyalty & Customer Marketing and will be closely aligned with critical functional business partners to fully realize (from curation to execution) the go-to-market initiatives across the marketing calendar that will drive loyalty engagement and achieve the company's overall business KPIs. The Manager of Loyalty Marketing will run small agile marketing teams and will also serve as a subject matter expert for Loyalty and Customer Marketing across the organization, representing the work of the team to key internal and external stakeholders. Demonstrated experience developing and managing loyalty programs in collaboration with Marketing, Data Analytics, Finance, and/or Technology teams is a plus.

What You Will Do

• Leads 1-2 assistant marketing managers and a small "pod in an "agile type setting" who work closely with cross functional partners, business owners, and other key stakeholders to develop highly effective marketing strategies, tactics and action plans that meet critical KPI
• Partner with Loyalty Marketing, Brand Marketing, Customer Insights, Technology, and DACI teams in analyzing/interpreting data to draw clear, actionable insights and tactical plans for the assigned to support loyalty acquisition and engagement
• Works with Senior Manager to refine the annual marketing calendar that will drive category sales and build the brand - leading the development of briefs and serving as the integrator across marketing and broader organization
• Develop specific visual merchandising support plans to align in-store experiences to overall marketing experiences
• Analyze, monitor and report on the impact of programs against goals and objectives both quarterly and annually
• Works closely with project management team, marketing operations team, media and brand engagement teams to operationalize and execute the work

Minimum Qualifications

• Bachelor's degree Business Administration, Merchandising, Marketing or relevant field or equivalent years of experience in lieu of education requirement, if applicable
• 6 Years Overall Marketing experience
• 3 Years Brand or integrated marketing leadership experience for consumer brands or retailer
• 2 Years Strong business acumen and experience running a P&L and/or working alongside P&L owners
• 2 Years Experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated teams

Preferred Skills/Education

• 1 Year Experience leading brand or category work at a retailer or CPG company

About Lowe's

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.