Marketing Manager (Product Marketing Manager)

Business & Legal Resources; Dallas (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading company in Dallas is seeking a Product Marketing Manager to enhance their datacenterHawk products. The role involves planning and executing marketing campaigns, collaborating with various teams, and utilizing analytics for optimization. Ideal candidates are creative, analytical, and detail-oriented, with a Bachelor's degree and relevant experience.

Qualifications

• 1-3 years of experience as a marketing manager or similar role.
• 3-5 years of marketing experience.

Responsibilities

• Develop, execute, and optimize marketing campaigns to drive growth.
• Collaborate with internal teams and analyze ROI on marketing tactics.
• Track revenue and expenses to meet budgetary goals.

Skills

Analytical

Creative

Detail-oriented

Problem-solving

Communication

Education

Bachelor’s Degree

Tools

Outlook

Excel

Word

PowerPoint

Job description

We are seeking a Product Marketing Manager to join our datacenterHawk team in Dallas, TX. datacenterHawk empowers people to make better data center real estate decisions by providing the most accurate and useful data center real estate information to the market.

In this role, you'll directly manage how our datacenterHawk products are marketed to the public. Reporting to the Sales Director, you will be responsible for planning and executing multifaceted marketing campaigns to drive conversion and increase client retention. We’re looking for a marketing professional who’s creative, analytical, and innovative. If you’re a dynamic and self-motivated professional who enjoys using your creativity to craft strong marketing messages that increase sales, we’d love to have you as part of our team.

Primary Duties and Responsibilities:

• Develop, execute, and optimize marketing campaigns to drive growth, including email marketing, direct mail, web marketing, webinars, telemarketing, and advertising efforts (SEO, SEM, social media)
• Collaborate with internal teams such as marketing, sales, events, editorial data services, and web development
• Use analytics tools to review, analyze, and optimize user experiences
• Contribute to content generation to meet inbound organic traffic goals
• Develop lead nurturing campaigns, including strategy, email and landing page creation, and sales communication
• Analyze ROI on marketing tactics and refine promotional plans accordingly
• Track revenue and expenses to meet budgetary goals

Additional Responsibilities:

• Perform additional duties as assigned

Critical Competencies:

• Business Acumen - Understanding of business strategy, industry, competition, and financial data
• Ownership & Execution - Drive issues to closure, improve efficiencies, set goals, monitor progress, and deliver results
• Enthusiasm & Passion - Inspire others, spark creativity, and communicate a compelling vision

The Individual:

• Highly organized with the ability to multitask in a fast-paced environment
• Detail-oriented with strong problem-solving and analytical skills
• Excellent collaboration, presentation, writing, and communication skills
• Proficient in Outlook, Excel, Word, PowerPoint
• Experience in B2B and/or product marketing preferred

Qualifications:

• Bachelor’s Degree
• 1-3 years of experience as a marketing manager or similar role
• 3-5 years of marketing experience
• Ability to work in our Dallas, TX office

All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Applicants must be legally eligible to work immediately in the country of hire without sponsorship. For accommodations under the Americans with Disabilities Act or similar laws, contact our Talent Acquisition Team at 1.800.727.5257, ext. 8101.

Applicants may review the company's Affirmative Action plans by contacting the HR or Talent Acquisition team.