Marketing Manager - Platform

Arrow Enterprise Computing Solutions

United States

Remote

USD 120,000 - 150,000

Full time

2 days ago

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Job summary

Arrow Enterprise Computing Solutions is seeking an innovative Marketing Manager for ArrowSphere, Arrow's digital platform. You will translate complex platform capabilities into compelling partner benefits, driving awareness, adoption, and business growth through platform usage.

You will lead global marketing strategies, develop messaging for partners, and drive product launch campaigns. This role requires translating technical features into business outcomes and collaborating across product,

Qualifications

8+ years of B2B technology marketing experience in product or platform marketing.
Experience marketing SaaS platforms, cloud marketplaces, or digital commerce.
Proven success launching and adoption of platform-based solutions.
Experience developing integrated marketing programs that influence revenue and growth.
Knowledge of IT channel, cloud ecosystem, and partner-led models preferred.

Responsibilities

Develop and execute global marketing strategies for ArrowSphere adoption.
Create messaging and value propositions for partners at all maturity stages.
Lead platform product launch campaigns to drive awareness and engagement.
Translate platform capabilities into business outcomes for executives and sales.
Collaborate with product, UX, sales, and marketing to drive measurable results.
Coordinate regional launch and adoption across regions.

Skills

Platform marketing

Storytelling

Translate tech to business value

Cross-functional leadership

Executive presentation

Data-driven decision making

Influence in matrix org

Marketing strategy

Job description

Position:

Marketing Manager - Platform

Job Description:

Why You'll Love This Job: Arrow is seeking an innovative and experienced marketing manager to lead marketing for ArrowSphere, Arrow's digital platform. The ideal candidate understands how technology platforms create business value and is responsible for translating complex platform capabilities into compelling partner benefits, driving awareness, adoption, engagement, and business growth via platform usage.

The role helps partners unlock greater value from their relationship with Arrow by demonstrating how digital tools, automation, insights, and integrated business processes can reduce complexity, create efficiency, and support long-term growth. Through strategic marketing and compelling storytelling, this leader will help position Arrow's platform ecosystem as a key driver of partner success.

What You’ll Do:

Platform Go-to-Market Strategy

Develop and execute global marketing strategies to build awareness and adoption of, and engagement with the platform.
Create positioning, messaging, and value propositions that clearly communicate platform benefits to partners at every stage of maturity.
Lead product and feature launch campaigns that drive awareness, adoption, and engagement.
Translate platform capabilities into business outcomes that resonate with executives, sales teams, operations leaders, and technical stakeholders.

Product and Portfolio Marketing

Serve as the marketing subject matter expert for Arrow's platform portfolio.
Develop messaging that connects platform capabilities to broader Arrow solutions, cloud offerings, and services.
Create differentiated positioning that highlights the value of the Arrow digital experience.
Build business-focused narratives that demonstrate how ArrowSphere enables partner success.
Support growth initiatives that increase partner engagement across the Arrow digital ecosystem.

Content and Enablement

Lead development of a broad range of marketing and enablement assets.
Create partner-focused content that highlights real-world use cases and measurable business outcomes.
Develop resources that enable sales and partner-facing teams to effectively communicate platform value.

Partner Experience and Customer Insights

Develop a deep understanding of partner needs, pain points, workflows, and buying behaviors.
Leverage partner feedback, usage data, market research, and customer insights to shape marketing strategies.
Identify opportunities to improve partner engagement and drive platform adoption.

Cross-Functional Leadership

Partner closely with platform product management, user experience, sales, operations, cloud, services, and marketing teams to market and drive measurable business outcomes.
Ensure consistent platform messaging across all campaigns, communications, events, and partner engagement activities.
Coordinate launch and adoption efforts across multiple regions and business units.
Influence stakeholders across a highly matrixed global organization.

Who We’re Looking For:

Qualifications

8+ years of B2B technology marketing experience in product marketing, platform marketing, or digital experience marketing.
Experience marketing SaaS platforms, cloud marketplaces, technology ecosystems, subscription management solutions, or digital commerce platforms.
Proven success launching and driving adoption of platform-based solutions.
Experience developing integrated marketing programs that influence revenue, engagement, and business growth.
Knowledge of the IT channel, cloud ecosystem, and partner-led business models preferred.

Skills and Competencies

Strong platform and solution marketing expertise.
Exceptional storytelling and messaging skills.
Ability to translate technical features into business value and customer outcomes.
Innovative & strategic thinker with strong commercial acumen.
Excellent communication and executive presentation skills.
Strong analytical mindset and data-driven decision-making capabilities.
Experience leading complex cross-functional initiatives requiring heavy collaboration.
Ability to influence and build alignment within a global matrix organization.

Work Arrangement:

Fully Remote: Must be able to travel to an Arrow office location as requested by Arrow leadership.

What's In It For You:

At Arrow, we’re committed to helping our employees thrive, both at work and beyond. Along with competitive compensation, we offer a range of benefits that support your health, financial well being, work-life balance, and professional growth. Your benefits may include: