Marketing Manager – Platform

Arrow Electronics; Charlotte (NC); Remote; USD 130,000 - 143,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401k with Matching

Short-Term/Long-Term Disability

HSA/HRA Options

Paid Time Off

Tuition Reimbursement

Job summary

Arrow Electronics is seeking a Marketing Manager – Platform to lead marketing for ArrowSphere, Arrow's digital platform, translating complex capabilities into partner value. You will drive awareness, adoption, engagement, and business growth through strategic campaigns and storytelling.

Remote-friendly role with global scope; travel to Arrow offices as requested. You will partner with product, sales, and channels to position the platform as a key growth driver for partners and Arrow solutions.

Qualifications

• 8+ years of B2B technology marketing experience.
• Experience marketing SaaS platforms and cloud ecosystems.
• Proven success launching and driving adoption of platform-based solutions.
• Ability to translate platform capabilities into business value.

Responsibilities

• Lead platform go-to-market strategy and campaigns.
• Develop messaging connecting platform capabilities to solutions.
• Create content and enablement assets for sales and partners.
• Collaborate across product, sales, and channels to drive outcomes.

Skills

B2B technology marketing

Platform marketing

SaaS marketing

Integrated campaigns

Channel partnerships

Job description

Why You'll Love This Job:

Arrow is seeking an innovative and experienced marketing manager to lead marketing for ArrowSphere, Arrow's digital platform. The ideal candidate understands how technology platforms create business value and is responsible for translating complex platform capabilities into compelling partner benefits, driving awareness, adoption, engagement, and business growth via platform usage.

Position

Marketing Manager – Platform

Job Description

Why You'll Love This Job:

Arrow is seeking an innovative and experienced marketing manager to lead marketing for ArrowSphere, Arrow's digital platform. The ideal candidate understands how technology platforms create business value and is responsible for translating complex platform capabilities into compelling partner benefits, driving awareness, adoption, engagement, and business growth via platform usage.

The role helps partners unlock greater value from their relationship with Arrow by demonstrating how digital tools, automation, insights, and integrated business processes can reduce complexity, create efficiency, and support long-term growth. Through strategic marketing and compelling storytelling, this leader will help position Arrow's platform ecosystem as a key driver of partner success.

What You'll Do

Platform Go-to-Market Strategy

• Develop and execute global marketing strategies to build awareness and adoption of, and engagement with the platform.
• Create positioning, messaging, and value propositions that clearly communicate platform benefits to partners at every stage of maturity.
• Lead product and feature launch campaigns that drive awareness, adoption, and engagement.
• Translate platform capabilities into business outcomes that resonate with executives, sales teams, operations leaders, and technical stakeholders.

Product and Portfolio Marketing

• Serve as the marketing subject matter expert for Arrow's platform portfolio.
• Develop messaging that connects platform capabilities to broader Arrow solutions, cloud offerings, and services.
• Create differentiated positioning that highlights the value of the Arrow digital experience.
• Build business-focused narratives that demonstrate how ArrowSphere enables partner success.
• Support growth initiatives that increase partner engagement across the Arrow digital ecosystem.

Content and Enablement

• Lead development of a broad range of marketing and enablement assets.
• Create partner-focused content that highlights real-world use cases and measurable business outcomes.
• Develop resources that enable sales and partner-facing teams to effectively communicate platform value.

Partner Experience and Customer Insights

• Develop a deep understanding of partner needs, pain points, workflows, and buying behaviors.
• Leverage partner feedback, usage data, market research, and customer insights to shape marketing strategies.
• Identify opportunities to improve partner engagement and drive platform adoption.

Cross-Functional Leadership

• Partner closely with platform product management, user experience, sales, operations, cloud, services, and marketing teams to market and drive measurable business outcomes.
• Ensure consistent platform messaging across all campaigns, communications, events, and partner engagement activities.
• Coordinate launch and adoption efforts across multiple regions and business units.
• Influence stakeholders across a highly matrixed global organization.

Qualifications

Who We're Looking For:

• 8+ years of B2B technology marketing experience in product marketing, platform marketing, or digital experience marketing.
• Experience marketing SaaS platforms, cloud marketplaces, technology ecosystems, subscription management solutions, or digital commerce platforms.
• Proven success launching and driving adoption of platform-based solutions.
• Experience developing integrated marketing programs that influence revenue, engagement, and business growth.
• Knowledge of the IT channel, cloud ecosystem, and partner-led business models preferred.

Skills and Competencies

• Strong platform and solution marketing expertise.
• Exceptional storytelling and messaging skills.
• Ability to translate technical features into business value and customer outcomes.
• Innovative & strategic thinker with strong commercial acumen.
• Excellent communication and executive presentation skills.
• Strong analytical mindset and data-driven decision-making capabilities.
• Experience leading complex cross-functional initiatives requiring heavy collaboration.
• Ability to influence and build alignment within a global matrix organization.

Work Arrangement

Fully Remote: Must be able to travel to an Arrow office location as requested by Arrow leadership.

What's In It For You

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Short-Term/Long-Term Disability Insurance
• Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
• Paid Time Off (including sick, holiday, vacation, etc.)
• Tuition Reimbursement

About Arrow

We believe new technologies have the power to make life not only different, but better.

At Arrow, we're helping make that future possible. We enable customers and suppliers to design and distribute technology around the world, connecting people, ideas, and innovation to solve real-world challenges.

Guided by our purpose of making the benefits of technology accessible to all, we provide expertise, solutions, and connections that help shape what's next. As a global technology solutions provider, Arrow offers opportunities to learn, collaborate, and build a meaningful career while making an impact around the world.

Life at Arrow

At Arrow, we believe innovation starts with people. We create an environment where collaboration, curiosity, and continuous learning help our employees grow and make a meaningful impact every day.

Annual Hiring Range/Hourly Rate

$130,100.00 - $143,110.00

Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.

Location

US-GA-Georgia (Remote Employees)

Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company’s request and sole discretion.

Time Type

Full time

Job Category

Marketing and Communications

EEO Statement

Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)

All Arrow job postings are for existing job vacancies.

We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time.

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.