Marketing Manager, North America

Wireless Logic; United States; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Wireless Logic is seeking a hands-on B2B marketing generalist to drive North America demand generation across three brands. You will lead digital, PR, events, and content, aligning with sales goals and local market insights.

The role requires collaborative leadership, strong execution across channels, and the ability to navigate multiple stakeholders and brands in a fast-paced environment. Join a creative, entrepreneurial team with full training and ongoing support, focused on measurable ROI and

Qualifications

• 4+ years of B2B marketing experience across digital, PR and events.

Responsibilities

• Plan and execute brand awareness and demand generation campaigns across North America brands.
• Lead PR efforts to boost brand visibility and media relationships.
• Plan and execute field and virtual events to support pipeline generation.
• Manage digital marketing channels (PPC, paid social, email, display) and optimize spend for ROI.
• Collaborate with regional leadership and group marketing to adapt campaigns for NA market.

Skills

B2B marketing

Digital marketing

PR & media relations

Events planning

Content creation

Marketing automation

Salesforce

HubSpot

PPC

Paid social

SEO

Content marketing

Email marketing

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

HubSpot

PPC

Paid Social

SEO

Content Marketing

Email Marketing

Job description

IoT… a fancy acronym or a secret code?

Any company can tell you about how they are a multi award winning, market leading business and yes, we are both of those things in the world of IoT connectivity! But we’re more than that. Our mission? To make IoT management a breeze for any device, anywhere. With over 20 million IoT subscriptions active in 165 countries and direct partnerships with 50+ mobile networks, we connect you to more than 750 networks worldwide, delivering unmatched value across the IoT connectivity chain.

Innovation is in our DNA, and we have an insatiable hunger to ‘wow’! While we may not always get it right, our drive to collaborate, innovate, and achieve top-notch customer satisfaction never wavers. We offer industry expertise, stellar service support, and the most flexible, resilient, and secure connectivity solutions on the market. Our expertise spans across various sectors, including industry, agriculture, healthcare, security, transport, utilities, and smart cities.

Join the Wireless Logic Adventure!

The Internet of Things (IoT) is like the magical glue that keeps the world connected! From ordering your favourite takeaway to the ANPR technology that helps you find a parking spot, IoT is everywhere—even if you don’t realize it. At Wireless Logic, we provide cutting-edge connectivity solutions and technologies to ensure a vast array of devices stay seamlessly connected.

Role Overview:

This is a regionally focused marketing role supporting Wireless Logic Group’s North American go-to-market brands, reporting to President North America, working collaboratively with brand marketing leaders and with a dotted line to the Group CMO.

The position will act as a shared marketing resource across three North American brands – Zipit Wireless, Simetry and Webbing, delivering front-facing marketing execution - digital marketing, social media, PR, and events etc, while also contributing to regional marketing strategy. The role takes direction from brand marketing leaders on priorities, but is also expected to bring an informed point of view, proactively suggesting campaigns, channels, and approaches that will move the growth needle for each business.

The ideal candidate is a hands-on marketing generalist comfortable context switching across multiple stakeholders and brands, with strong execution skills across digital and traditional channels and the judgment to help shape strategy, not just deliver against it.

• Grow the pipeline - Plan and execute brand awareness and demand generation campaigns across multiple North American brands, leveraging group marketing assets and local/regional insight
• Lead PR efforts for the region in order to improve brand visibility in LLM outputs - including media relationships, press releases, and announcements
• Plan and execute field and virtual events (trade shows, webinars, partner events) to support pipeline generation
• Manage digital marketing channels (LLM optimisation, PPC, paid social, email, display) and optimize spend for effectiveness across entities
• Advise regional and entity leadership on marketing strategy and priorities, bringing recommendations rather than waiting solely for direction
• Partner with group marketing to adapt global campaigns, content, and messaging for the North American market
• Generate high quality content and grow social media presence across entities to build brand awareness and engagement
• Work closely with sales and business development teams to align marketing activity with pipeline and revenue goals
• Manage and prioritize a shared marketing workload across multiple entities, balancing competing requests and timelines
• Track and report on marketing performance and ROI across channels and entities
• Support product and proposition launches in the North American market
• Maintain brand consistency across entities while allowing for local/entity nuance where needed

Key KPIs

• Opportunity/pipeline value generated from marketing activity
• MQLs and SQL volume by brand and channel
• Marketing spend effectiveness / ROI
• High quality event execution
• Social media growth and engagement
• Stakeholder satisfaction across supported entities (qualitative feedback)

The Secret Sauce:

• 4+ years of B2B marketing experience, including digital marketing, PR, and events
• Proven ability to context switch across multiple stakeholders, brands, or business units
• Strong track record of executing successful demand generation campaigns with measurable ROI
• Hands-on experience with digital channels: PPC, paid social, LLM optimisaton/SEO, email and content
• Experience managing and executing PR strategy and media relationships
• Experience planning and executing marketing events (trade shows, webinars, etc.)
• Comfortable operating with a degree of ambiguity and shifting priorities across entities
• Strong written and verbal communication skills; able to represent multiple brands consistently
• A proactive, consultative approach — able to take direction but also push back or suggest alternatives when appropriate
• Highly organized, able to prioritize across competing demands from different stakeholders
• Experience with marketing automation and CRM platforms (e.g., Salesforce, HubSpot)

Preferred

• Experience in Telecom, IoT/M2M, SaaS or related markets
• Experience working in a shared-services or matrixed marketing structure
• Bachelor's degree in Marketing, Business, or related field
• Understanding of data privacy regulations relevant to marketing (e.g., CAN-SPAM, CASL)

Why Come Work With Us?

Here’s why we’re confident you’ll love being part of our team:

• The chance to join a creative, entrepreneurial company where bold ideas are celebrated.
• Full training, ongoing support, and the tools to help you thrive and grow in your role.
• We’re a company with heart. We genuinely care about our people and make sure everyone feels valued, respected, and part of the family.

Overview of interview process at Wireless Logic:

• Tele Interview – Meet the Talent team

If you require reasonable accommodation during the application and selection process, please let us know. We will work together to best meet your needs.