Marketing Manager - North America

Life Scientific; United States; Presencial; USD 90 000 - 130 000; Tempo integral

Resumo da oferta

Life Scientific seeks a North American marketing leader to translate global strategy into Canada and US plans. You will manage budgets, campaigns, and agency relationships, ensuring cohesive brand execution across NA channels and partners.

You’ll collaborate with regional leaders, deliver annual plans, and drive content, events, and performance reporting. A strong writer with agronomy knowledge will help translate technical concepts for growers and retailers.

Qualificações

• Five or more years in marketing delivery in agriculture, crop protection or a comparable B2B sector selling through distributor or retail channels.
• Experience activating a central strategy in a region, with the discipline not to rewrite it locally.
• Track record of managing agencies and media partners to schedule, budget and reporting.
• Strong writer and editor who can turn agronomy into copy growers/readers will understand.
• Understanding of both Canadian and US markets and their differences.
• Ability to work remotely with distance from wider team and escalate when needed.
• Confident to push back on commercial requests not serving the plan and explain why.
• End-to-end campaign and event delivery experience.
• Technical competency to scale capability with technology.

Responsabilidades

• Bringing the Global Strategy to North America.
• Interpreting and activating strategy across North America.
• Scaling proven approaches from other regions and sharing North American results.
• Collaborating across functions and regions to avoid duplicated effort.
• Bringing commercial thinking to every plan and activation decision.
• Contributing to the whole being more than the sum of its parts.
• Building and running separate annual marketing plans for Canada and the United States.
• Reporting on activity, spend and performance with appropriate cadence.
• Holding budget authority within the agreed plan and approval process.
• Tracking committed, in-flight and spent budget and flagging run-rate issues.
• Owning editorial content and North American content calendar.
• Keeping regional website content current and writing/editing blog/campaign content.
• Managing North American agency and media relationships and briefs.
• Commissioning creative to ensure one brand system across agencies.
• Partnering with North American commercial group and country sales leads.
• Prioritising inbound sales enablement against the plan and go/no-go decisions.
• Collaborating with Product Marketing Lead and Creative & Design Lead.
• Providing sales teams with brand/narrative guidance and resources.
• Working across time zones with a workable rhythm.

Conhecimentos

Marketing delivery

B2B marketing

Agriculture

Agency management

Content writing

Campaign planning

Descrição da oferta de emprego

Two countries. One launch pad for the future.

North America is Life Scientific's newest region, and the one with the most room to grow... The products are strong. What's needed now is someone on the ground who can make it land with retail and growers in Canada and in the United States.

Life Scientific operates in the $250 billion global crop protection market. We reverse-engineer off-patent products with real scientific rigour and bring them to growers through distributor and retail partners. Independently owned and fiercely ambitious we're scaling fast across Europe and North America.

Global Marketing owns how Life Scientific shows up at every touchpoint - growers, distributors and partners - in every market we sell into. Strategy is set globally, and regions bring it to life. Marketing here is a commercial function. The work is judged on how it helps grow our share.

We combine the pace of a start-up with the discipline of a scale-up. No politics. No passengers.

This role sits close to our North American commercial leaders, and far enough from Dublin that judgement matters every day. We're looking for someone who can take a central strategy and make it work locally without rewriting it. Someone who knows Canada and the US are two markets, not one. Someone who holds agencies to schedule and budget, and who can say no to a request that doesn't serve the plan and can explain why.

This is a chance to shape the marketing function for a region, not just run it.

What you'll be doing

Bringing the Global Strategy to North America

• Contributing to the global marketing strategy, then interpreting and activating it across North America
• Scaling what works: bringing proven approaches from other regions in without rebuilding them, and sharing North American results in a form others can reuse
• Collaborating across the function and other regions by default, because duplicated effort is the biggest efficiency loss a team this size can make
• Bringing commercial thinking to every plan and every activation decision
• Contributing to the whole being more than the sum of its parts

Plans, Budget & Reporting

• Building and running separate annual marketing plans for Canada and the United States
• Reporting on activity, spend and performance at a cadence that is right for the business.
• Holding budget authority for North American marketing spend within the agreed plan and approval process
• Tracking committed, in-flight and spent budget, and flagging run-rate issues early

Content, Campaigns & Events

• Owning editorial content and the North American content and activation calendar
• Keeping regional website content current
• Developing, writing and editing blog and campaign content with agronomy colleagues as subject-matter experts
• Running seasonal campaigns, priority product and partner promotions, and the regional events programme, from planning through on-site delivery to follow-up
• Managing North American agency and media relationships day to day: briefs, schedules, delivery and quality
• Commissioning creative through the Creative & Design Lead, so every agency works to one brand system

Supporting the Commercial Team and cross functional partners

• Partnering with the North American commercial group, with country sales leads and the Commercial Intelligence Group as key stakeholders
• Prioritising inbound sales enablement and activation requests against the plan, and standing behind go/no-go decisions
• Collaborating with the Product Marketing Lead, the Creative & Design Lead and the Commercial Intelligence Group
• Giving sales teams the brand and narrative guidance and the resources, to build their own materials
• Working across North American and European time zones with a rhythm that works in both directions

What we're looking for

• Five or more years in marketing delivery in agriculture, crop protection or a comparable B2B sector selling through distributor or retail channels
• Someone who sees how things have always been done and is ready to try new things.
• Experience activating a central strategy in a region, with the discipline not to rewrite it locally
• A track record of managing agencies and media partners to schedule, budget and reporting
• A strong writer and editor who can turn agronomy into copy a grower or retailer will actually read
• A working understanding of both the Canadian and US markets and how they differ
• The independence to work at a distance from the wider team and the judgement to know what needs escalating
• The confidence to push back on a commercial request that doesn't serve the plan and explain why
• The experience of knowing where to compromise while driving, changing and news ways of working.
• End-to-end campaign and event delivery experience
• Technical competency and appetite to find ways to scale capability with technology.

Our commitment to inclusive hiring

At Life Scientific, we're committed to building diverse and inclusive teams. We welcome applications from people of all backgrounds, perspectives and experiences. What matters most is expertise, drive and the desire to do great work.