North America Marketing Lead for Growth

Life Scientific; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Life Scientific seeks a North American marketing leader to translate global strategy into Canada and US plans. You will manage budgets, campaigns, and agency relationships, ensuring cohesive brand execution across NA channels and partners.

You’ll collaborate with regional leaders, deliver annual plans, and drive content, events, and performance reporting. A strong writer with agronomy knowledge will help translate technical concepts for growers and retailers.

Qualifications

• Five or more years in marketing delivery in agriculture, crop protection or a comparable B2B sector selling through distributor or retail channels.
• Experience activating a central strategy in a region, with the discipline not to rewrite it locally.
• Track record of managing agencies and media partners to schedule, budget and reporting.
• Strong writer and editor who can turn agronomy into copy growers/readers will understand.
• Understanding of both Canadian and US markets and their differences.
• Ability to work remotely with distance from wider team and escalate when needed.
• Confident to push back on commercial requests not serving the plan and explain why.
• End-to-end campaign and event delivery experience.
• Technical competency to scale capability with technology.

Responsibilities

• Bringing the Global Strategy to North America.
• Interpreting and activating strategy across North America.
• Scaling proven approaches from other regions and sharing North American results.
• Collaborating across functions and regions to avoid duplicated effort.
• Bringing commercial thinking to every plan and activation decision.
• Contributing to the whole being more than the sum of its parts.
• Building and running separate annual marketing plans for Canada and the United States.
• Reporting on activity, spend and performance with appropriate cadence.
• Holding budget authority within the agreed plan and approval process.
• Tracking committed, in-flight and spent budget and flagging run-rate issues.
• Owning editorial content and North American content calendar.
• Keeping regional website content current and writing/editing blog/campaign content.
• Managing North American agency and media relationships and briefs.
• Commissioning creative to ensure one brand system across agencies.
• Partnering with North American commercial group and country sales leads.
• Prioritising inbound sales enablement against the plan and go/no-go decisions.
• Collaborating with Product Marketing Lead and Creative & Design Lead.
• Providing sales teams with brand/narrative guidance and resources.
• Working across time zones with a workable rhythm.

Skills

Marketing delivery

B2B marketing

Agriculture

Agency management

Content writing

Campaign planning

Job description

Life Scientific seeks a North American marketing leader to translate global strategy into Canada and US plans. You will manage budgets, campaigns, and agency relationships, ensuring cohesive brand execution across NA channels and partners.

You’ll collaborate with regional leaders, deliver annual plans, and drive content, events, and performance reporting. A strong writer with agronomy knowledge will help translate technical concepts for growers and retailers.