Marketing Manager NF04

Defense Logistics Agency; Tracy (CA); Remote; USD 80,000 - 100,000; Full time

Job summary

Defense Logistics Agency seeks a Marketing Policy Specialist to lead the development and execution of market research, analysis and marketing plans for MWR programs. You will set priorities, create long- and short-range operation plans, and guide the promotion of services to internal and external customers.

The role emphasizes evaluating performance against goals, identifying customer needs, and directing staff in advertising, campaigns and publications.

Qualifications

• Demonstrated experience in developing market research programs and data analysis.
• Experience with marketing operations and economic principles.
• Master's degree in marketing or closely related field required or strongly preferred.

Responsibilities

• Formulates and implements marketing policy and procedures for MWR programs and directs market research activities.
• Develops long- and short-range marketing operation plans and evaluates progress toward goals.
• Develops sales and promotional strategies, materials and campaigns for customer outreach.
• Assists program managers in developing internal marketing and customer service training.
• Directs staff in advertising, event marketing, promotions, and publication development.

Skills

Market research

Data analysis

Marketing

Strategic planning

Education

Master's degree in marketing or closely related field

Tools

Website management

Graphic design software

Job description

Telework Eligible

Yes

Major Duties

• Formulates and implements marketing policy and procedure for MWR programs. Recommends priorities, develops plans and directs the execution of market research, analysis and assessment.
• Develops long and short-range marketing operation plans. Evaluates effectiveness through attainment of goals and analysis of business trends and market share.
• Develops sales, promotional and merchandising strategies, brochures and pamphlets. Identifies and analyzes customer needs and satisfaction.
• Assists program managers develop internal customer service training programs.
• Directs subordinate staff in assisting managers market and promote their programs. This includes advertising, event marketing, sales campaigns, sales promotions, radio and television production graphic art design, and development of MWR publications.

Qualification Summary

Resumes must be two pages (or less). Resumes should clearly demonstrate the applicant's relevant experience, skills, knowledge and abilities as they pertain to this position. A qualified candidate must possess the following: Demonstrated related work experience that equipped the applicant with the particular knowledge, skills, and abilities to perform successfully the duties of the position. Work experience must have be equivalent in complexity, difficulty and responsibility to the next lower pay band level. Work experience developing market research programs, data analysis, business practices and economic principals. OR Completion of the requirements for a master's or equivalent graduate degree in marketing, advertising or closely related field. Specialized education developing market research programs, data analysis, business practices and economic principals. In addition to the above qualifications, candidates who possess the following qualifications will be considered "Highly Preferred" or "Best Qualified": At least one year of experience in marketing, communications, or a closely related field. Proficiency in website management and digital design of marketing materials. At least one year of experience in producing graphic design content for print and digital distribution. Experience MUST be reflected on your Resume at the time of application and or transcripts must be uploaded to your documents if using education in lieu of experience to be considered for Standard and/or Highly Qualified for this position. Applicants meeting the Highly Preferred criteria will be referred first to the Selecting Official. All other applicants may be referred for consideration at managements request.

Compensation

$80,000-$100,000 per year