Marketing Manager

The Exchange; Dallas (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

The Exchange in Dallas, TX seeks a senior marketing professional to lead and optimize channel-specific campaigns, focusing on customer engagement and product adoption. This role requires hands-on leadership to grow visibility across channels and markets.

Responsibilities include analyzing sales and marketing metrics, coordinating with branding and analytics teams, and partnering with merchandising for cross-channel promotions targeting our military consumers. Onsite work is required.

Qualifications

• Five years of experience in customer relationship marketing, sales, or analysis.
• Bachelor's degree and three years of experience in customer relationship marketing, sales, or analysis.

Responsibilities

• Drive channel-specific marketing programs using customer and retail data to achieve year-over-year growth.
• Research competitor activities, industry trends and consumer behavior to identify opportunities and partnerships.
• Collaborate with branding and analytics to implement lifecycle campaigns and champion/challenger strategies.

Skills

customer relationship marketing

sales

analysis

Education

Bachelor's degree

Tools

Microsoft Office

Job description

Job Description

Lead marketing initiatives to promote and grow assigned products or services, reaching new markets and driving increased customer engagement and product adoption.

Job Grade

4

Job Tier

3

Career Area

Financial Management

Supervisor

No

Job Qualifications

Five years of experience in customer relationship marketing, sales, or analysis.

Or

Bachelor's degree and three years of experience in customer relationship marketing, sales, or analysis.

Degree (one Of)

• BACHELORS DEGREE - Required

Major/Minor (one Of)

• BUS ADMIN/MGMT - Preferred
• FINANCE - Preferred
• MARKETING - Preferred

Additional Qualifications/Requirements

• Work – Onsite (HQ – Dallas, Texas)
• Remote/Telework not authorized per PresidentialMemorandum “Return to In Person Work”
• PCS Not Authorized/LSP Not Authorized

Technical (Preferred/Required Skills/Systems)

• MICROSOFT OFFICE PRODUCTS - Required

Major Duties

• Under minimal supervision, drive channel-specific marketing programs utilizing customer and retail data to increase visibility and awareness across all avenues with a goal of ensuring year-over-year growth.
• Guide and oversee the research of competitor activities, industry trends, and consumer behaviors to identify joint partner or channel opportunities. Recommend opportunities to grow and enhance product offerings.
• Work closely with the branding and analytics teams on industry trends, competitive landscape, and selection criteria for lifecycle campaigns including early months on books (EMOB), usage, and retention with the implementation of champion/challenger strategies to optimize results.
• Collaborate with the analytics team to provide program evaluations and timely and accurate dashboards on key performance indicators. Analyze sales and marketing metrics to determine the effectiveness of marketing channels, measure the return on investment (ROI), and adjust or improve the marketing plans.
• Partner with merchandising to secure exclusive, cross-channel promotions tailored for our military consumers.
• Performs other duties as assigned.

Job Type

Management

Number of Positions Remaining

1

15-Oct-2026