Marketing Manager: Multi-Location & Digital Growth Lead

Records On Time; San Juan (PR); On-site; USD 70,000 - 100,000; Full time

Job summary

Records On Time is seeking an experienced Marketing Manager to lead day-to-day marketing operations for a growing firm. The role focuses on multi-location strategy, digital advertising, SEO, and cross-functional project management within a dynamic legal marketing environment.

You will oversee campaigns, collaborate with the Director of Marketing, and ensure branding consistency across markets while driving lead generation and performance improvements across channels.

Qualifications

• 8+ years of marketing experience in professional services is preferred.
• Experience marketing for multi-location or multi-state businesses.
• Proficient in SEO, PPC, Google Ads, Meta Ads, Analytics, and SEM tools.
• Strong KPIs, attribution, and reporting knowledge.
• Proven project management and vendor/agency leadership.
• Excellent copywriting and communication skills.
• Ability to manage a high-volume, fast-paced workload.
• Bachelor's degree in Marketing, Communications, Business, or related field.

Responsibilities

• Assist in developing and executing the firm's multi-location marketing strategy across digital and social channels.
• Manage marketing calendars, timelines, workflows, and campaign priorities.
• Oversee content creation for blogs, landing pages, videos, ads, email campaigns, and social media.
• Support brand consistency across markets, platforms, and practice areas.
• Lead cross-department communication to align marketing with intake, operations, and business needs.
• Manage SEO strategy, on-page optimization, technical updates, keyword planning, and reporting.
• Lead PPC and paid media campaigns across Google, Meta, and other platforms.
• Oversee digital ad planning, creative reviews, A/B testing, and performance optimization.
• Collaborate with agencies or internal teams to ensure KPIs are met.
• Track ROI, cost per lead, conversion rates, and channel performance.
• Manage marketing projects from concept to execution.
• Oversee vendor, contractor, and agency relationships.
• Supervise junior marketing staff with mentorship and performance feedback.
• Ensure deadlines are met and projects delivered to a high standard.
• Implement strong workflow, approval, and documentation processes.
• Maintain website updates, landing pages, and digital assets with the Director of Marketing.
• Review and approve creative assets, messaging, and brand materials.
• Monitor SEO performance and provide content improvement recommendations.
• Collaborate with writers and attorneys to ensure accuracy and compliance.
• Produce weekly and monthly performance data.
• Analyze intake data, ad spend, traffic, rankings, and engagement.
• Recommend improvements for efficiency, lead quality, and user experience.

Skills

Marketing Strategy

SEO

PPC

Analytics

Team Leadership

Content Marketing

Multi-location

Project Management

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Tag Manager

Google Ads

Meta Ads

SEMrush

Job description

Records On Time is seeking an experienced Marketing Manager to lead day-to-day marketing operations for a growing firm. The role focuses on multi-location strategy, digital advertising, SEO, and cross-functional project management within a dynamic legal marketing environment.

You will oversee campaigns, collaborate with the Director of Marketing, and ensure branding consistency across markets while driving lead generation and performance improvements across channels.