Marketing Manager – Mid-Level

Planet Group (United States); Framingham (MA); On-site; USD 59,000 - 66,000; Part time

Job summary

Planet Group is seeking a mid-level Marketing Manager to lead earned media programming, brand communications, and purpose-driven initiatives from Framingham. The role focuses on driving media engagement, coordinating with internal teams, and guiding agency partners to execute strategic campaigns.

The ideal candidate has a strong PR and communications background, excellent writing and speaking skills, and the ability to manage multiple priorities in a fast-paced environment.

Qualifications

• Experience in public relations, strategic communications, earned media, or a related field.
• Strong background in brand communications, media relations, and campaign development.
• Experience managing external PR agencies and collaborating with internal stakeholders.
• Understanding of purpose-driven marketing and cause-related initiatives.
• Excellent written and verbal communication skills.
• Strong project management and organizational abilities.
• Ability to manage multiple priorities and drive initiatives independently.
• Experience working in a fast-paced, cross-functional environment.

Responsibilities

• Lead earned media strategy and programming across brand and product initiatives.
• Develop and execute strategic communications plans supporting product launches, product placement opportunities, and brand campaigns.
• Serve as the primary lead for purpose-driven and cause-related marketing initiatives.
• Partner with external PR agencies to identify, develop, and execute earned media opportunities.
• Drive cross-functional collaboration across marketing, communications, and agency teams.
• Manage stakeholder alignment to ensure consistent messaging and successful campaign execution.
• Identify opportunities to enhance brand visibility through proactive media outreach and storytelling.
• Oversee communications initiatives from initial planning through execution.

Skills

Public relations

Strategic communications

Media relations

Campaign development

Project management

Cross-functional collaboration

Education

Bachelor's degree in Communications or related field

Job description

Marketing Manager - Mid-Level

Location: Framingham MA

6 months

Pay $43-48/hr.

We are seeking an experienced Public Relations and Strategic Communications professional to lead earned media programming, brand communications, and purpose-driven initiatives. This individual will work closely with internal stakeholders and external agency partners to develop and execute strategic communications campaigns that strengthen brand awareness, drive media engagement, and support key business objectives.

Key Responsibilities

• Lead earned media strategy and programming across brand and product initiatives.
• Develop and execute strategic communications plans supporting product launches, product placement opportunities, and brand campaigns.
• Serve as the primary lead for purpose-driven and cause-related marketing initiatives.
• Partner with external PR agencies to identify, develop, and execute earned media opportunities.
• Drive cross-functional collaboration across marketing, communications, and agency teams.
• Manage stakeholder alignment to ensure consistent messaging and successful campaign execution.
• Identify opportunities to enhance brand visibility through proactive media outreach and storytelling.
• Oversee communications initiatives from initial planning through execution.

Qualifications

• Experience in public relations, strategic communications, earned media, or a related field.
• Strong background in brand communications, media relations, and campaign development.
• Experience managing external PR agencies and collaborating with internal stakeholders.
• Understanding of purpose-driven marketing and cause-related initiatives.
• Excellent written and verbal communication skills.
• Strong project management and organizational abilities.
• Ability to manage multiple priorities and drive initiatives independently.
• Experience working in a fast-paced, cross-functional environment.

Ideal Candidate

The ideal candidate is a proactive, strategic communications professional who understands how to build compelling brand stories, develop strong media relationships, and translate business objectives into impactful PR campaigns. They should be comfortable taking ownership of initiatives, managing agency partnerships, and collaborating with multiple teams to deliver results.