Earned Media & Brand Strategy Lead

Planet Group (United States); Framingham (MA); On-site; USD 59,000 - 66,000; Part time

Job summary

Planet Group is seeking a mid-level Marketing Manager to lead earned media programming, brand communications, and purpose-driven initiatives from Framingham. The role focuses on driving media engagement, coordinating with internal teams, and guiding agency partners to execute strategic campaigns.

The ideal candidate has a strong PR and communications background, excellent writing and speaking skills, and the ability to manage multiple priorities in a fast-paced environment.

Qualifications

• Experience in public relations, strategic communications, earned media, or a related field.
• Strong background in brand communications, media relations, and campaign development.
• Experience managing external PR agencies and collaborating with internal stakeholders.
• Understanding of purpose-driven marketing and cause-related initiatives.
• Excellent written and verbal communication skills.
• Strong project management and organizational abilities.
• Ability to manage multiple priorities and drive initiatives independently.
• Experience working in a fast-paced, cross-functional environment.

Responsibilities

• Lead earned media strategy and programming across brand and product initiatives.
• Develop and execute strategic communications plans supporting product launches, product placement opportunities, and brand campaigns.
• Serve as the primary lead for purpose-driven and cause-related marketing initiatives.
• Partner with external PR agencies to identify, develop, and execute earned media opportunities.
• Drive cross-functional collaboration across marketing, communications, and agency teams.
• Manage stakeholder alignment to ensure consistent messaging and successful campaign execution.
• Identify opportunities to enhance brand visibility through proactive media outreach and storytelling.
• Oversee communications initiatives from initial planning through execution.

Skills

Public relations

Strategic communications

Media relations

Campaign development

Project management

Cross-functional collaboration

Education

Bachelor's degree in Communications or related field

Job description

Planet Group is seeking a mid-level Marketing Manager to lead earned media programming, brand communications, and purpose-driven initiatives from Framingham. The role focuses on driving media engagement, coordinating with internal teams, and guiding agency partners to execute strategic campaigns.

The ideal candidate has a strong PR and communications background, excellent writing and speaking skills, and the ability to manage multiple priorities in a fast-paced environment.