Marketing Manager

Creative Cove Inc.; Boston (MA); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Creative Cove Inc. in the Metrowest region seeks a Marketing Manager with 3+ years of hands-on earned media experience. The role is onsite 2 days a week and remote 3 days, enabling close collaboration with agency partners and internal stakeholders.

You will lead earned media programming, support strategic communications, and drive purpose-driven initiatives across brand campaigns. A/B testing and data-driven optimization are core to improving performance.

Qualifications

• 3+ years of hands-on earned media programming experience.
• Retail and/or performance marketing experience is a plus.
• General understanding of digital analytics platforms.

Responsibilities

• Lead earned media strategy and programming across brand initiatives
• Drive communications planning and activation for product placements and campaigns
• Serve as primary lead for purpose-driven programming
• Partner with agencies to identify and execute opportunities
• Coordinate cross-functional marketing, communications, and agency teams
• Share insights to improve campaign performance and learnings
• Participate in cross-functional digital marketing knowledge sharing
• Plan, execute, and measure results; test ideas to improve performance
• Collaborate with creative teams on briefs and content that drives results
• Strengthen partnerships with platform partners and external vendors

Skills

Earned media strategy

Strategic communications

Cross-functional collaboration

A/B testing

Digital analytics

Tools

Adobe Analytics

Job description

Our Metrowest retail client is looking for Marketing Manager with 3+ years experience. This role is onsite 2 days a week and remote 3 days.

This individual will lead earned media programming, strategic communications support, and purpose-driven initiatives while working closely with agency partners and internal stakeholders.

Key Responsibilities

• Lead earned media strategy and programming across brand and product initiatives
• Drive communications planning and activation for product placement opportunities and brand campaigns
• Serve as primary lead for purpose and cause-related programming
• Partner with agencies to identify, develop, and execute earned media opportunities
• Manage stakeholder alignment and cross-functional collaboration across marketing, communications, and agency teams
• Identify opportunities and share insights, best practices, and recommendations with internal teams to improve campaign performance.
• Participate in cross-functional digital marketing knowledge sharing and education.
• Drive Results (Plan, Execute, Measure)
• Innovative thinker with demonstrated experience in identifying and executing A/B tests to improve performance.
• Collaborate effectively across Planning, Measurement, Creative, Brand Marketing, agency, and platform partners while maintaining a solution-oriented mindset and delivering high-quality work.
• Partner with creative teams on best practices, briefs and feedback to ideate content to drive results.
• Cultivate and strengthen strategic partnerships with platform partners and external vendors.

Who We’re Looking For

• 3-4 years of hands‑on earned media programming experience
• Retail and/or performance marketing experience is a plus
• General understanding of digital analytics platforms (e.g., Adobe Analytics)