Marketing Manager, Earned Media — Retail PR Lead (Hybrid)

Aquent (United States); Framingham (MA); Hybrid; USD 55,000 - 83,000; Full time

Benefits offered by this job

Health insurance

401(k) with employer matching

Paid sick leave

Flexible spending accounts

Voluntary insurance

Employee assistance programs

Job summary

Aquent is helping a major retailer in Framingham, MA hire a Marketing Manager for Earned Media (Mid-Level). The role is 6 months, on-site in Framingham with Tue/Wed on-site and Mon, Thu, Fri remote, and full-time hours with potential flex to 30 hours.

The candidate will lead earned media strategy, manage product placement opportunities, and drive purpose-related programming, collaborating with agencies and internal teams.

Qualifications

• 3+ years of experience in public relations or earned media strategy.
• Background in retail or consumer brands is preferred.

Responsibilities

• Lead earned media strategy and programming across brand and product initiatives.
• Drive communications planning and activation for product placement opportunities and brand campaigns.
• Serve as primary lead for purpose and cause-related programming.
• Partner with agencies to identify, develop, and execute earned media opportunities.
• Manage stakeholder alignment and cross-functional collaboration across marketing, communications, and agency teams.

Skills

Earned media

Public relations

Brand communications

Job description

Aquent is helping a major retailer in Framingham, MA hire a Marketing Manager for Earned Media (Mid-Level). The role is 6 months, on-site in Framingham with Tue/Wed on-site and Mon, Thu, Fri remote, and full-time hours with potential flex to 30 hours.

The candidate will lead earned media strategy, manage product placement opportunities, and drive purpose-related programming, collaborating with agencies and internal teams.