Associate Marketing Director

Abbott; Shanghai (VA); On-site; USD 120,000 - 180,000; Full time

Job summary

Abbott in the United States seeks a senior brand leader to drive brand strategy, portfolio management and brand building initiatives across consumer marketing.

You will own P&L oversight, ROI tracking, budgeting, and collaborate with strategy, insights, NPD and CRM teams to fuel growth; coach and develop brand owners, lead cross-functional teams, and travel ~20%.

Qualifications

• 10+ FMCG/OTC/Nutrition industry experience is needed.
• Experience in consulting agency or creative agency is a plus.
• With at least 8 years proven brand activation experience.
• Experience of launching new brands is preferred.
• Has solid team management experience.
• Excellent command of spoken and written English and Chinese.
• Familiar use of Microsoft Office Software.
• Mobility ~20% travel.
• MBA/EMBA is an advantage.

Responsibilities

• Brand strategy, portfolio management and brand building.
• P&L ownership and marketing budget management with ROI tracking.
• Collaborate with strategy planning, NPD, insights for aligned NPD pipeline to fuel growth.
• Engage with all aspects of brand marketing including budgeting, forecasting, CRM for program execution.
• Develop consumer and shopper insights to identify growth opportunities.
• Coach and develop brand owners to work independently on plans and execution.

Skills

Brand strategy

Portfolio management

Brand building

P&L management

ROI analysis

Cross-functional communication

Team coaching

Budget optimization

Consumer insights

Bilingual English/Chinese

Education

MBA/EMBA

Tools

Microsoft Office

Job description

Job Weighting% - Main Responsibilities

40% - Brand/portfolio strategy and marketing plan validation

Four Main Responsibilities :

• 40% - Brand/portfolio strategy and marketing plan validation
• 20% - Cross function communication
• 20% - Cross brands synergyize and budget optimization
• 20% - Team coaching / development

Major Responsibilities/Activities :

• Responsible for brand strategy, portfolio management and brand building
• Responsible for P&L and overall consumer marketing budget, develop a clear monitoring/tracking system to evaluate the ROI of marketing spending.
• Key member of the task force working with strategy Planning, NPD, insights to form an aligned NPD pipeline to further fuel MND future growth.
• Directly involved and actively engage with all aspects relating to brand marketing, including budgeting, demand forecasting, Sales, CRM team for effective implementation of MKT programs.
• Builds a holistic understanding of consumers and shoppers & customers insight and behaviors via effective research and turn it into growth opportunities.
• Coach and develop brand owners to work independently on marketing plan development and execution

REQUIREMENTS :

Industry experiences :

• 10+ FMCG/OTC/Nutrition industry experience is needed
• Experience in consulting agency or creative agency is a plus

Position experiences :

• With at least 8 years proven brand activiation experience
• Experience of launching new brand is preferred
• Has solid team management experience

Language Skills：

• Excellent command of spoken and written of Chinese and English

Computer Skills :

• Familiar usage of Microsoft Office Software;

Mobility :

• ~ 20% of time will be on business trip

Certificate Required :

• Not specially required; MBA/EMBA is an advantage

Other Special requirement :

• Postivie thinker
• Think out of box attitude
• Result driven with execution understanding;
• Quicker learner and adaptor in working in a volatile and fast changing environment
• Team coach skill
• Good communication skill