Marketing Specialist

Yami; Brea (CA); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

PTO

Job summary

Yami is seeking a Marketing Data Analyst to analyze demographic and shopping data, evaluating marketing strategies and campaign performance. The role involves cross-channel analysis across SEO, social, email, and content marketing to uncover underlying drivers of customer behavior.

The analyst will collaborate with Market Research Analysts to assess effectiveness, refine data collection, and present actionable insights to management.

Qualifications

• Bachelor's degree or higher in a marketing, analytics, or related field is preferred.
• Strong analytical and interpretive skills for data-driven decisions.
• Experience analyzing demographic, shopping, and marketing data is a plus.
• Familiarity with marketing channels including SEO, social, email, and content marketing.

Responsibilities

• Analyze demographic data on local, regional, and national levels.
• Analyze buying and shopping patterns for products on the company website.
• Analyze marketing data and break down into underlying principles and facts.
• Compare company marketing strategies with competitors' approaches.
• Evaluate marketing plans and effectiveness of campaigns.
• Assess data collection methods for customer demographics and preferences.
• Collaborate with Market Research Analysts to measure marketing effectiveness.
• Prepare and present reports on findings to management.
• Support the marketing department with data-driven operations.

Skills

Analytical skills

Critical thinking

Education

Marketing

Market research

E-commerce

Business analytics

Communication

Telecommunication

Tools

Microsoft Suite

Salesforce

Google Ads

Google Analytics

Qualtrics

Iterable

Job description

• Analyze demographic data on a local, regional, and national level;
• Analyze buying and shopping patterns of current and potential consumers for specific types of products sold on the company’s website;
• Analyze marketing data and separate them into parts to identify underlying principles, reasons or facts;
• Analyze online marketing strategies and compare them with those of the company’s competitors;
• Analyze current industry trends and marketing methods (including search engine optimization, content marketing, social media marketing and email marketing);
• Analyze sales performance of discounted products;
• Evaluate marketing analysis plans;
• Evaluate methods of collecting data relating to customer demographics, preferences, shopping habits, etc.;
• Work with Market Research Analysts to evaluate effectiveness of marketing, advertising, and other strategies;
• Evaluate methods of measuring customer satisfaction (In-App Surveys, Post-Service Surveys and Email Surveys);

Planning and Preparing Marketing Campaigns-

• Design website marketing campaigns, especially Western and Eastern holiday marketing campaigns with different themes and leading products;
• Design social media marketing campaigns (Platforms including Facebook, Instagram, Twitter, ChineseinLA, and social networking apps like WeChat and Line);
• Design tradeshow marketing campaigns (also including local events and fairs for Asian communities);
• Design and manage day-to-day email marketing campaigns, periodic newsletters and other event materials used in various marketing campaigns;
• Coordinate and manage marketing campaigns from design, create to completion of all marketing production related efforts;
• Ensure that all marketing materials adhere to brand guidelines, expectations, and budgets;
• Collaborate with Market Research Analysts to develop and execute marketing campaigns;
• Evaluate and target local competition and recommend strategies to drive customer acquisition and retention;
• Negotiate and collaborate with vendors and/or partners executing strategic campaigns;
• Collaborate with other departments to oversee advertising tasks;

Reporting Marketing Development and Support-

• Collaborate with Marketing Team to prepare reports on data analysis;
• Prepare reports on new product marketing strategies and/or campaign plans;
• Prepare different reports of findings and present results to management
• Support the marketing department in general operations

Requirements:

• Other major(s) and/or fields(s) of study required: marketing, market research, e-commerce, business analytics, communication, telecommunication, or related
• Analytical Skills;
• Critical-Thinking Skills;
• Software/Programs: Microsoft Suite, Salesforce, Google Ads, Google Analytics, Qualtrics, Iterable

Benefits & Compensation:

• Paid time off (PTO): vacation, sick, and holidays