Assistant Manager, Marketing & Multimedia Communications

Taylor's University Sdn Bhd; Lakeside (FL); On-site; USD 60,000 - 80,000; Full time

Job summary

A higher education institute in Florida seeks an experienced Assistant Manager of Marketing and Multimedia Communication to support strategic marketing initiatives. The role involves managing digital campaigns, collaborating with cross-functional teams, and analyzing performance metrics to drive sales and enhance brand visibility. Candidates should have a degree in Marketing or related fields, with at least four years of relevant experience in marketing and communications. The position offers opportunities to explore innovative marketing strategies.

Qualifications

• Minimum 4 years of experience in Marketing, Promotions, Communications or Event Management.
• Strong interpersonal and presentation skills.
• Attention to detail and dedication to integrity.

Responsibilities

• Support Marketing Director in strategic initiatives.
• Manage multi-channel advertising and promotional activities.
• Collaborate with teams to create compelling marketing materials.

Skills

Digital marketing expertise

Problem-solving skills

Leadership

Effective communication

Adaptability

Education

Minimum Degree in Marketing, Business Administration, Mass Communication, Media

Tools

Microsoft Office suite

Job description

Job Purpose

As the Assistant Manager of Marketing and Multimedia Communication, your role is to support the Marketing Director in strategic marketing initiatives. This includes planning, organizing, and implementing advertising and promotional activities across various communication channels to drive sales, enhance brand image, and expand market share. You will also be responsible for multimedia content management and digital campaigns to engage audiences across digital platforms, collaborating with cross‑functional teams to coordinate campaigns, manage budgets, and track performance metrics.

Key Result Areas / Responsibilities

Marketing

• Transform strategic marketing strategies into innovative digital and print campaigns to increase sales growth and support sustainable business growth.
• Manage multimedia communication campaigns and lead generation initiatives across digital platforms, social media, email marketing, print materials, and video productions.
• Collaborate with cross‑functional teams, including agencies, vendors, designers, content creators, website developers, and influencers to create compelling marketing and communication materials.
• Curate digital content to enhance the company’s online presence through SEO, SEM, social media marketing, advertising, and blog posts.
• Oversee photography and videography assignments for events and marketing collateral.

Performance Monitoring

• Analyze marketing performance metrics to provide actionable insights and recommendations for achieving targeted metrics.
• Stay updated on industry trends and emerging technologies to drive innovation and improve marketing effectiveness.

Design & Copywriting

• Maintain brand identity across all divisions and ensure compliance with corporate identity guidelines.
• Provide creative direction for promotional materials, editorial content, and the distribution of company publications.
• Oversee the design, development, and publication of marketing/sales materials and communication write‑ups.
• Edit and proofread all marketing materials to ensure consistency and accuracy.

Events & Promotions

• Plan, conceptualize, and execute events and promotions to enhance brand visibility and drive business growth.
• Deploy events and campaigns and report performance metrics against agreed KPIs.

Key Competencies

• Ability to thrive in a fast‑paced, results‑oriented environment.
• Strong problem‑solving and decision‑making skills.
• Effective leadership, communication, and adaptability.
• Extensive experience in digital marketing with a focus on strategy implementation.
• Diplomatic handling of difficult situations and ability to work under pressure.
• Proactive and results‑oriented work ethic.

Job Specifications

Minimum Qualification

Minimum Degree in Marketing, Business Administration, Mass Communication, Media, or other related disciplines is required.

Related Experience

Minimum 4 years of experience in Marketing, Promotions, Communications or Event Management.

Competencies

• Strong interpersonal and presentation skills with good articulation.
• Proficiency in design and Microsoft Office suite.
• Pleasant personality, responsible, and reliable.
• Ability to work independently and as part of a team.
• Attention to detail and dedication to integrity.
• Ability to work on own initiatives and to operate under tight schedules and deadlines.
• Sound problem solving skills.
• Diligent and self‑motivated.