Associate Marketer-Content Integration

Lowe's Companies, Inc.; Mooresville (NC); On-site; USD 70,000 - 110,000; Full time

Job summary

Lowe’s is seeking an Associate Marketer of Content Integration at its Mooresville HQ to lead category messaging across in-store and online channels. You’ll partner with Merchandising and Category Marketing to craft differentiated messaging for Homeowner and Pro segments, serving as a COE for assigned divisions.

You will collaborate with internal teams and external vendors, manage artifacts, and ensure messaging consistency across touchpoints while aligning with business goals.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 5 years of general Marketing experience.
• 3 Years Experience analyzing complex issues to assist leadership develop insights that drive strategy.
• Merchandising, Marketing, Category Management, Omni-Channel Retailing, or related field; or 1+ year direct experience managing Lowe’s promotions.
• 1 Year Experience influencing cross-functionally without formal authority.
• 1 Year Experience managing projects.
• Experience in a large retail environment, consumer packaged goods company, or advertising agency serving Fortune 250 companies.

Responsibilities

• Build category messaging strategies with merchants and key stakeholders, ensuring consistent delivery across instore and online touchpoints.
• Partner with Category team to analyze data and draw actionable conclusions for program development with business cases.
• Coordinate with external vendors to develop tab and signage strategies with clear direction and schedules.
• Execute marketing of promotional plans with pricing partners and merchants across channels.
• Ensure clear, concise, and consistent messaging across all customer touchpoints.
• Monitor and report the impact of strategies against goals quarterly with the category manager.

Skills

Category Messaging

Cross-functional

Data-driven

Marketing Strategy

Education

Bachelor's degree in Marketing

Tools

Excel

Google Analytics

CRM software

Job description

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

Your Impact

The Associate Marketer of Content Integration will work with Category Marketing and Merchandising to build and deliver category messaging plans. This position will support the development of differentiating messaging for prioritized Homeowner and Pro customer segments by leveraging consumer insights and a deep understanding of the competitive landscape. The Associate Marketer of Content Integration will serve as a COE for an assigned business division(s) and serve as a single point of contact for key leaders within the marketing, merchandising and operations organizations. This position is responsible for consistent messaging across all customer facing touch points instore and online. Largely, the Associate Marketer is responsible for maintaining all necessary planning and execution artifacts for their respective category. This position has to know how to best represent the work with key stakeholders - especially merchandising and internal marketing partners.

What You Will Do

• Build category messaging strategies with merchants and other key stakeholders, based on a strong understanding of customer value, economics and competitive actions. Ensures consistent delivery across all customer facing touch points instore and online.
• Partner with Category team to analyze/interpret data to draw clear, actionable conclusions that influence program development and create growth supported by fact-based business cases in partnership with Merchandising.
• Partner with external vendors to develop tab and signage strategies and provide them with clear and concise direction that keeps schedules on track.
• Execute marketing of promotional plans with pricing partners and merchants, based on strong understanding of customer value, economics and competitive actions and execute across channels.
• Ensure clear, concise and consistent messaging across all customer touch points.
• Analyze, monitor, and report on the impact of strategies against goals and objectives both quarterly in partnership with category manager.

Minimum Qualifications

• Bachelor’s degree in Business Administration, Merchandising, Marketing, or relevant field or equivalent years of experience in lieu of education requirement, if applicable
• 5 years of general Marketing experience
• 3 Years Experience analyzing complex issues to assist leadership develop of insights that drive strategy
• Merchandising, Marketing, Category Management, Omni-Channel Retailing or related field(s); Or 1+ year direct experience managing Lowe’s promotions
• 1 Year Experience influencing cross-functionally without formal authority
• 1 Year Experience managing projects
• Experience in a large retail environment, consumer package goods company, or advertising agency that serves Fortune 250 companies

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal year 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Lowe’s is a core value S&P 500 equity stock and a dividend aristocrat. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.