Sr Marketing Manager - Loyalty Program

Lowe's Companies, Inc.; Mooresville (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

Lowe’s Companies, Inc. in Mooresville seeks a Senior Loyalty Marketing leader to oversee the MyLowe’s Rewards program and drive its strategy across store and online channels.

You will partner with cross‑functional teams, finance, and store operations to grow member engagement, forecast performance and ensure a seamless loyalty experience that aligns with Lowe’s Enterprise Loyalty roadmap. This role reports to the Senior Director of Enterprise Loyalty and requires 8+ years in marketing with CRM

Qualifications

• Bachelor's degree in business, marketing or related field or equivalent experience.
• 8+ years general marketing experience.
• 6–8 years CRM and loyalty experience.
• 3 years people leadership experience.

Responsibilities

• Lead the development, execution and evolution of the MyLowe’s Rewards strategy.
• Build and socialize deep understanding of loyalty performance across the enterprise.
• Analyze consumer needs and competitive intelligence to identify priorities for program enhancements.
• Partner with Finance to calibrate member sales forecast based on performance and trends.
• Develop cross-functional relationships to align with other loyalty priorities.
• Maximize conversion of customers to new rewards members.
• Drive online conversion improvement through digital optimization and store enhancements.
• Collaborate with Store Operations to improve in-store conversion and marketing moments.
• Manage the program value proposition and terms & conditions.
• Deliver compelling gifts and maximize redemption of inventory.
• Engage members with meaningful benefits and loyalty integration into shopping experience.

Skills

General marketing

CRM & Loyalty

People leadership

Education

Bachelor's degree in Business/Marketing or related field

Tools

CRM software

Job description

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

Your Impact

The purpose of this position is to oversee the MyLowe's Rewards program, continuously evolving the loyalty program and strategy through results and learnings. Additionally, this position will drive the cohesive loyalty program experience in-store and online with cross functional partners to ensure a consistent experience across Lowe's two loyalty programs. This position will drive active members in the MyLowe's Rewards program, increased spend among members, and increased engagement in program benefits. Additionally, this position will drive increases in positive sentiment and ease of use of the loyalty program. This position will work cross functionally across other teams within loyalty, including Pro loyalty, loyalty operations, loyalty events, and loyalty partnerships. Additionally, this position will work with technology and data infrastructure, digital experience, store experience, and store operations to deliver against roadmap and metrics of success. The position will report to the Senior Director of Enterprise Loyalty.

What You Will Do

• Lead the development, execution and continuous evolution of the MyLowe’s Rewards strategy.
• Build and socialize deep understanding of current loyalty performance across the Enterprise.
• Analyze consumer needs and competitive intelligence to identify critical priorities and opportunities for program enhancements.
• Partner with Finance to calibrate member sales forecast based on actualized performance and trends.
• Develop cross functional relationships to have deep working knowledge of other business priorities and loyalty intersection.
• Maximize conversion of customers to new rewards members.
• Drive online conversion improvement through digital optimization and digital store enhancements.
• Collaborate with Store Operations to drive in-store conversion and deliver marketing moments to accelerate conversion.
• Manage the program value proposition and terms & conditions.
• Deliver compelling gifts to members, maximizing redemption of secured inventory.
• Engage members with meaningful benefits and loyalty integration into their shopping experience.

Minimum Qualifications

• Bachelor’s degree Business, Marketing or related field or equivalent years of experience in lieu of education requirement, if applicable
• 8 Years General Marketing Experience
• 6-8 Years CRM and Loyalty Experience
• 3 Years People Leadership Experience

Preferred Skills/Education

• Experience working with marketing technology
• Experience working closely with senior leadership

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law. Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.