Marketing Manager, Lending & Credit Cards

Municipal Credit Union; United States; Hybrid; USD 106,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental

Life insurance

Disability insurance

401(k) with match

Flexible PTO

11 holidays

Job summary

Municipal Credit Union seeks a Marketing Manager, Lending & Credit Cards to own integrated product marketing for consumer, real estate, and credit card portfolios. Lead campaigns, segmentation, and cross‑functional collaboration to drive acquisition, adoption and retention.

The role oversees budget, KPI tracking and reporting, and partners with Marketing, Product, Retail and agencies to maximize profitability while maintaining brand alignment. Hybrid work model offered.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• Minimum 7 years of experience in consumer, real estate and credit card product marketing in the financial services industry.
• Proficiency in project management and product profitability.
• Excellent communications and writing skills.
• Experience in managing outside vendors and agency service providers.
• Familiarity with project management software, preferably Asana, a plus.
• Ensure compliance with regulatory, legal and brand standards.

Responsibilities

• Identify, build, execute, and measure campaigns to increase acquisition, utilization, retention and profitability of MCU’s lending products and services.
• Establish KPI and ROI goals and create reporting and dashboards for key initiatives.
• Develop annual, quarterly, and campaign level marketing plans aligned with MCU’s core business objectives.
• Define target audiences and create messaging to highlight MCU’s value propositions.
• Partner with Marketing, Product, Retail and other leaders to understand goals and opportunities.
• Participate in strategy discussions to inform priorities and roadmap.
• Serve as a subject-matter expert for assigned products.
• Ensure strategies align with MCU’s brand and vision.
• Manage budgeting, forecasting and monthly reports.

Skills

Project management

Product profitability

Vendor management

Communications

Asana

Education

Bachelor's degree in Marketing or related field

Tools

Asana

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing Manager, Lending & Credit Cards

Marketing Regular Full-Time Management Hybrid

2 days ago Requisition ID: 3108

Salary Range: $106,300.00 To $150,000.00 Annually

About MCU:

At Municipal Credit Union, we believe that an incredible culture helps create a happy and motivated team that works hard to achieve the best results for themselves and their members. For more than 100 years, MCU has provided affordable financial products and convenient services to a membership base that is now comprised of over 600,000 individuals. With each new generation we have the pleasure of interacting with, we maintain the credit union promise of people helping people.

Our Vision:

Be New York's most loved financial institution by helping our members build their best financial futures

Overview

The Marketing Manager, Lending and Credit Cards, owns the development and execution of integrated product marketing strategies that drive awareness, acquisition, adoption and retention across MCU’s consumer loan, real estate loan, and credit card portfolios. This role is responsible for leading growth initiatives for personal, auto, home equity, and mortgage loans, and credit cards.

Responsibilities

Specific duties include, but are not limited to, the following:

• Product Growth & Profitability: Identify, build, execute, and measure campaigns to increase acquisition, utilization, retention and profitability of MCU’s lending products and services. Ensure all assigned products are effectively positioned and optimized.
• Performance Management: Establish KPI and ROI goals and create reporting and dashboards for key initiatives. Leverage data to support marketing strategy and articulate compelling business cases and campaign briefs.
• Marketing Plans: Develop annual, quarterly, and campaign level marketing plans aligned with MCU’s core business objectives. Create forward-thinking strategies and ideas to reach and grow new members using all owned Marketing channels.
• Audience Segmentation: Define target audiences and create specific messaging to highlight MCU’s value propositions, key benefits, and competitive differentiation.
• Cross-Functional Collaboration: Partner with Marketing, Product, Retail and other business leaders and vendors to proactively understand product goals, growth opportunities and member needs.
• Strategy & Roadmap Input: Participate in Marketing strategy and planning discussions, contributing strategic input and hands on product marketing knowledge to help inform priorities.
• Product Expertise. Serve as a subject-matter expert for assigned products.
• Brand Management: Ensure all member and assigned product marketing strategies are aligned with MCU’s brand, mission and vision.
• Budget & Reports: Manage day to day business as usual including budgeting, forecasting and monthly results reports
• Additional Responsibilities: Perform other related duties as requested and special projects as assigned.

Requirements

• Bachelor’s degree in Marketing, Communications, Business or related field.
• Minimum 7 years of experience in consumer, real estate and credit card product marketing in the financial services industry.
• Proficiency in project management and product profitability.
• Demonstrated success in planning, organizing and producing high impact member and product marketing campaigns.
• Ensure compliance with regulatory, legal and brand standards.
• Familiarity with project management software, preferably Asana, a plus.
• Excellent communications and writing skills.
• Support an execution culture centered around accountability, urgency and collaboration.
• Ability to work independently on multiple concurrent projects while maintaining exceptional attention to detail, meet deadlines and qualify standards.
• Experience in managing outside vendors and agency service providers.

Why you'll be a good fit

Our Core Values are an integral part of who we are and who we hire. By living our Core Values, every day, we continue to attract the best and brightest talent, achieve unsurpassed results and continuously challenge ourselves to be better than yesterday. These values are at the heart of our organization and within every teammate. To be a great fit, you’ll bring the following

Results

We are passionate about winning.

Agility

We proactively anticipate, respond and pivot to ensure MCU wins.

Integrity

We operate with the highest ethical standards and highest degree of honesty.

Belonging

We cultivate a culture of inclusion and teamwork.

Ownership

We take personal responsibility and hold ourselves accountable for the results.

Why You’ll Love Working Here:

The pay range for this position is between $106,300-150,000 annually. Actual base pay offered may vary depending on a number of factors such as job-related knowledge, skills, experience, and location. Employees in this position may also be eligible for a discretionary bonus, 401(k) with an 6% employer match per pay period. Benefits for this position include Medical, vision, dental, life, and disability insurance, flexible paid time off and 11 paid holidays annually.

Municipal Credit Union (MCU) is an Equal Opportunity Employer.Municipal Credit Union provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable federal, state or local laws.

We are committed to hiring, training, cultivating, promoting, and celebrating an environment where we have a welcoming and fulfilling place for all people to call home. Diversity of race, thought, sexual orientation, age, veteran status, religion, and disability will empower us to thrive as individuals, as teams, and as an organization.