Marketing Manager: Lead Growth & Campaigns

Vallen USA; Charlotte (NC); Sur place; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Medical, Dental, and Vision Insurance

401(k) with company match up to 6%

Employer-paid Life Insurance

Disability Benefits and Parental Leave

Flexible Spending Accounts

Paid Time Off

Holidays & floating holidays

Tuition Reimbursement

Employee Referral Program

Safety shoe reimbursement

Employee discounts

Résumé du poste

Vallen USA is seeking a Marketing Manager in Charlotte, NC to plan, develop, and implement marketing strategies while enabling sales through campaigns and materials. This role may function as an individual contributor or team lead, supporting product and sales teams to meet strategic objectives.

The position requires a Bachelor’s in Marketing/Communications with 5+ years of experience, strong social media knowledge, and proficiency with marketing tools and CRM systems.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field with 5+ years of applicable experience.
• Experience leading channel and product marketing strategy and growth initiatives.
• Strong knowledge of Social Media platforms (LinkedIn, Twitter, Facebook).
• Experience with graphics design, video efforts, and marketing terminology.
• Proven ability to compile reports and communicate effectively in a team environment.

Responsabilités

• Oversee the execution of marketing campaigns and initiatives; may lead staff, contractors, and agencies.
• Provide sales support through sales enablement activities and material requests.
• Manage CRM data and integrations, including automation and dashboards.
• Ensure brand identity is consistent across campaigns and materials.
• Oversee the company website, content updates, and customer portal enhancements.
• Create digital how-to guides and training for marketing tools and campaigns.
• Lead major trade show participation, budgeting, and logistics.
• Create collateral for Sales, Digital, Operations, etc.; support lead tracking and reporting.
• Collaborate with supplier partners on joint marketing programs.
• Perform other duties as requested.

Connaissances

Channel marketing

Social media knowledge

Marketing software

Communication & teamwork

Reporting & analytics

Formation

Bachelor’s degree in Marketing/Communications

Outils

CRM software

Lead tracking software

Marketing automation tools

Description du poste

Vallen USA is seeking a Marketing Manager in Charlotte, NC to plan, develop, and implement marketing strategies while enabling sales through campaigns and materials. This role may function as an individual contributor or team lead, supporting product and sales teams to meet strategic objectives.

The position requires a Bachelor’s in Marketing/Communications with 5+ years of experience, strong social media knowledge, and proficiency with marketing tools and CRM systems.