Manager Marketing

Vallen Distribution, Inc; Charlotte (NC); On-site; USD 85,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

401K with company match up to 6%

Paid Time Off (Vacation & Sick Days)

Tuition Reimbursement

Job summary

Vallen Distribution, Inc is seeking a Marketing Manager who can be an individual contributor or team leader to plan, develop, and implement marketing strategies and sales enablement initiatives. You will support sales, operations, and product teams to reach strategic objectives.

The role includes overseeing campaigns, CRM integrations, website management, and lead reporting, with opportunities to lead trade shows and create cross-functional collateral. Travel may be required.

Qualifications

• Bachelor’s degree in Marketing, Communications or related field with 5+ years of relevant experience.
• Experience leading channel and product marketing strategic planning and growth initiatives.
• Strong knowledge of social media platforms (LinkedIn, Twitter, Facebook).
• Proficiency with CRM, data integrations, reporting dashboards, and APIs.
• Excellent communication, problem-solving, and teamwork abilities.

Responsibilities

• Oversee marketing campaigns and initiatives and guide related staff or contractors.
• Provide sales support and respond to field marketing material requests.
• Manage CRM data and integrations, automation, reporting dashboards, and APIs.
• Ensure brand and identity consistency across campaigns and materials.
• Oversee the Vallen website, content updates and customer self-service portal.
• Create training materials for marketing initiatives and tools.
• Lead major trade show participation and budget reporting.
• Create collateral for Sales, Digital, Operations, etc.
• Manage lead tracking software and report on lead conversion.

Skills

Channel marketing

Product marketing

Social media management

Communication skills

Problem-solving

Team collaboration

Reporting

Adaptability / learn new tools

Education

Bachelor’s degree in Marketing/Communications

Tools

CRM systems

APIs

Dashboard reporting tools

Job description

CHARLOTTE, North Carolina, United States

Job Description

Position Summary:

Vallen’s Marketing Manager can be either an individual contributor responsible for planning, developing, and implementing marketing strategies and sales enablement initiatives or a team leader with oversight of associates performing similar duties. They provide marketing support to sales, operations, and product teams to achieve Vallen’s strategic marketing and sales objectives.

Essential Job Duties and Responsibilities:

• Oversees the execution of marketing campaigns and initiatives; may provide direction to and have oversight of related staff, contractors, and engaged agencies.
• Provides sales support through various sales enablement activities; fulfills field sales marketing material requests.
• Assist in managing CRM data and integrations with other inter-company platforms, including setting up automation, reporting dashboards, APIs, as needed for marketing campaigns and sales enablement.
• Ensures that the brand and identity are adhered to in all campaigns and marketing materials.
• Oversees the Vallen website; maintains the look and feel of the website, updates content, web functions, and customer self-service portal.
• Creates digital “how-to” and training for various marketing initiatives and tools, such as web features.
• Leads major trade show participation, organization, management; manages and prepares budget reports.
• Creates collateral and information for functional areas (Sales, Digital, Operations, etc.).
• Manage lead tracking software and create reports on lead conversion, support sales as needed with lead data.
• Interfaces with supplier partners as needed to execute joint marketing programs.
• Performs other duties as requested.

Requirements

Job Qualifications:

Bachelor’s degree in a related discipline (e.g., Marketing, Communications, etc.) with 5+ years of applicable experience; or an equivalent combination of education and experience that gives the individual the necessary knowledge, skills, and abilities to perform the job. Experience should include:

• Successful experience in leading channel and product marketing strategic planning and growth initiatives.
• Strong working knowledge of Social Media platforms (LinkedIn, Twitter, Facebook)
• Experience with software, programming, and computer terminologies such as graphics design product and video efforts.
• Strong computer knowledge and aptitude to learn various applications mandatory;
• Strong communication skills, effective problem-solving skills, demonstrated use of sound judgment, good organizational skills, and the ability to work effectively in a team-oriented environment.
• Ability to compile routine reports and write correspondence.
• Ability to work in a team environment and be self-motivated to accomplish assigned tasks and goals.

Work Environment & Physical Demands:

Reasonable accommodations may be evaluated and may be implemented to enable individuals with disabilities to perform essential functions of this position.

• Long periods working on a computer and performing repetitive keyboarding activities.
• Extended day, evening, and weekend work may be required as job duties demand and may include little to no advanced notice.
• May be required to travel with little notice.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Travel Requirements

Up to 25%

Additional Locations

CHARLOTTE , North Carolina , United States

Bonus Eligibility

Ineligible

• Medical, Dental & Vision Insurance for Single, Employee + Spouse or Children & Family Coverage
• 401K with discretionary company match of $.50 on the $1.00 up to 6% of pay - (US positions only)
• Employer-paid Basic Life Insurance for Employee, Spouse, and Dependents
• Employer-paid Short Term & Long Term Disability Benefits and Parental Leave (and any leave required under federal, state and local laws)
• Health Care and Dependent Care Flexible Spending Accounts
• Paid Time Off (Vacation & Sick Days) -
  80-160 hours of vacation time based on seniority, accrued each month and pro-rated from date of hire. 40-56 hours of sick time per year based on seniority and advanced upon hire.
• Employee Assistance Program
• Employee Resource Groups for networking and team building
• Tuition Reimbursement Program
• Employee Referral Program
• Safety Shoe and Safety Glasses reimbursement (based on position)
• Employee Discounts through BenefitHub

Vallen complies with all minimum wage laws We accept applications on an ongoing basis.

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