Manager Marketing

Vallen USA; Charlotte (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401(k) with company match up to 6%

Employer-paid Life Insurance

Disability Benefits and Parental Leave

Flexible Spending Accounts

Paid Time Off

Holidays & floating holidays

Tuition Reimbursement

Employee Referral Program

Safety shoe reimbursement

Employee discounts

Job summary

Vallen USA is seeking a Marketing Manager in Charlotte, NC to plan, develop, and implement marketing strategies while enabling sales through campaigns and materials. This role may function as an individual contributor or team lead, supporting product and sales teams to meet strategic objectives.

The position requires a Bachelor’s in Marketing/Communications with 5+ years of experience, strong social media knowledge, and proficiency with marketing tools and CRM systems.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field with 5+ years of applicable experience.
• Experience leading channel and product marketing strategy and growth initiatives.
• Strong knowledge of Social Media platforms (LinkedIn, Twitter, Facebook).
• Experience with graphics design, video efforts, and marketing terminology.
• Proven ability to compile reports and communicate effectively in a team environment.

Responsibilities

• Oversee the execution of marketing campaigns and initiatives; may lead staff, contractors, and agencies.
• Provide sales support through sales enablement activities and material requests.
• Manage CRM data and integrations, including automation and dashboards.
• Ensure brand identity is consistent across campaigns and materials.
• Oversee the company website, content updates, and customer portal enhancements.
• Create digital how-to guides and training for marketing tools and campaigns.
• Lead major trade show participation, budgeting, and logistics.
• Create collateral for Sales, Digital, Operations, etc.; support lead tracking and reporting.
• Collaborate with supplier partners on joint marketing programs.
• Perform other duties as requested.

Skills

Channel marketing

Social media knowledge

Marketing software

Communication & teamwork

Reporting & analytics

Education

Bachelor’s degree in Marketing/Communications

Tools

CRM software

Lead tracking software

Marketing automation tools

Job description

Why Join Our Team?

At Vallen, we embrace what makes us unique. We thrive on the diversity of our associates and the different ways each of us contributes to Vallen’s success. We pride ourselves on being an inclusive company that values the growth of our associates. When you join Vallen, you become part of our winning team. Our vast network of connections is here to help you transform your job into a career. Vallen is an industry leader in delivering flexible supply chain solutions while creating value for our customers, our supply partners, and our associates.

Benefits At Vallen

• Medical, Dental, and Vision Insurance
• Medical, Dental, and Vision Insurance for Single, Employee + Spouse or Children, and Family Coverage
• 401(k) with discretionary company match of $0.50 on the $1.00 up to 6% of pay (U.S. positions only)
• Employer-paid Basic Life Insurance for Employee, Spouse, and Dependents
• Employer-paid Short-Term and Long-Term Disability Benefits and Parental Leave (and any leave required under federal, state, and local laws)
• Health Care and Dependent Care Flexible Spending Accounts
• Paid Time Off (Vacation and Sick Days): 80–160 hours of vacation time based on seniority, accrued monthly and prorated from date of hire. 40–56 hours of sick time per year based on seniority and advanced upon hire.
• Paid Time Off (Holidays): 8 scheduled holidays plus 2 floating holidays
• Employee Assistance Program
• Employee Resource Groups for networking and team building
• Tuition Reimbursement Program
• Employee Referral Program
• Safety shoe and safety glasses reimbursement (based on position)
• Employee discounts through BenefitHub
• Advancement opportunities
• Vallen complies with all minimum wage laws

Position Summary:

Vallen’s Marketing Manager can be either an individual contributor responsible for planning, developing, and implementing marketing strategies and sales enablement initiatives or a team leader with oversight of associates performing similar duties. They provide marketing support to sales, operations, and product teams to achieve Vallen’s strategic marketing and sales objectives.

Essential Job Duties and Responsibilities:

• Oversees the execution of marketing campaigns and initiatives; may provide direction to and have oversight of related staff, contractors, and engaged agencies.
• Provides sales support through various sales enablement activities; fulfills field sales marketing material requests.
• Assist in managing CRM data and integrations with other inter-company platforms, including setting up automation, reporting dashboards, APIs, as needed for marketing campaigns and sales enablement.
• Ensures that the brand and identity are adhered to in all campaigns and marketing materials.
• Oversees the Vallen website; maintains the look and feel of the website, updates content, web functions, and customer self-service portal.
• Creates digital “how‑to” and training for various marketing initiatives and tools, such as web features.
• Leads major trade show participation, organization, management; manages and prepares budget reports.
• Creates collateral and information for functional areas (Sales, Digital, Operations, etc.).
• Manage lead tracking software and create reports on lead conversion, support sales as needed with lead data.
• Interfaces with supplier partners as needed to execute joint marketing programs.
• Performs other duties as requested.

Job Qualifications:

Bachelor’s degree in a related discipline (e.g., Marketing, Communications, etc.) with 5+ years of applicable experience; or an equivalent combination of education and experience that gives the individual the necessary knowledge, skills, and abilities to perform the job. Experience should include:

• Successful experience in leading channel and product marketing strategic planning and growth initiatives.
• Strong working knowledge of Social Media platforms (LinkedIn, Twitter, Facebook)
• Experience with software, programming, and computer terminologies such as graphics design product and video efforts.
• Strong computer knowledge and aptitude to learn various applications mandatory;
• Strong communication skills, effective problem-solving skills, demonstrated use of sound judgment, good organizational skills, and the ability to work effectively in a team-oriented environment.
• Ability to compile routine reports and write correspondence.
• Ability to work in a team environment and be self-motivated to accomplish assigned tasks and goals.

Work Environment & Physical Demands:

Reasonable accommodations may be evaluated and may be implemented to enable individuals with disabilities to perform essential functions of this position.

• Long periods working on a computer and performing repetitive keyboarding activities.
• Extended day, evening, and weekend work may be required as job duties demand and may include little to no advanced notice.
• May be required to travel with little notice.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

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Equal Opportunity Employer - Ethnically and Culturally Diverse/Females/Veterans/Disabled/Sexual Orientation/Gender Identity