Marketing Manager, Large Practice Services

Henry Schein, Inc.; United States; Remote; USD 100,000 - 156,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K with Company Match

PTO

Parental Leave

Job summary

Henry Schein is seeking a Marketing leader to drive day-to-day LPS marketing programs, shaping strategy and measurement with leadership and external partners. This role focuses on demand generation, campaign execution, brand consistency, and performance tracking to support sales growth.

Responsibilities include developing campaigns, managing budgets, executing paid media, email nurture in HubSpot, webinars, and events, plus reporting ROI and maintaining dashboards to inform strategic decisions.

Qualifications

• 10+ years in marketing roles with increasing responsibility.
• Bachelor's degree; Master's preferred; industry certifications welcomed.
• Experience in performance marketing, B2B, and digital lead-gen.

Responsibilities

• Collaborate on campaigns and annual plan with leadership.
• Manage day-to-day marketing operations, timelines, and budgets.
• Lead paid media across Google, Meta, LinkedIn; SEO/SEM efforts.
• Execute email and lead-nurture campaigns in HubSpot.
• Manage webinars, direct mail, and performance analytics.
• Maintain brand voice and create marketing content.
• Support sales with updated materials and thought leadership.
• Oversee website updates and marketing tech usage.
• Coordinate events and client outreach to drive opportunities.

Skills

Performance marketing

B2B marketing

Traditional advertising

Digital lead generation

HubSpot

Marketing automation

CRM

Social media platforms

WordPress

CMS knowledge

Brand development

Marketing strategy

Market analysis

Education

Bachelor's degree

Master's degree (preferred)

HubSpot certification

Google Ads certification

Tools

HubSpot CRM

WordPress CMS

Google Ads

Job description

JOB OVERVIEW:

This role is responsible for the day-to-day execution of LPS marketing programs and is a close collaborator in shaping the strategy and measurement framework it operates within, working closely with leadership and external partners. This role focuses on demand generation, campaign execution, brand consistency, and performance tracking to support sales growth.

KEY RESPONSIBILITIES:

Marketing Execution & Strategy Collaboration Collaborate with the Sr. Manager to develop and implement marketing campaigns and the annual plan, contributing channel-level expertise to shared strategy and measurement decisions. Manage day-to-day marketing operations, including campaign timelines, workflows, and coordination across internal teams and external partners. Track marketing spend against budget and assist in preparation of performance and ROI reporting for leadership review. Assist in maintaining marketing dashboards and performance reporting to share insights with leadership. Demand Generation & Campaign Management Collaborate with agency and media partners on paid media campaigns across digital platforms (Google Ads, Meta, LinkedIn, etc.), and on SEO/SEM/GEO initiatives to improve organic visibility and drive qualified traffic. Own execution of email and lead-nurture campaigns in HubSpot, including list management, campaign builds, and webinar integration. Manage webinar programs end to end, including scheduling, promotion, and follow-up workflows. Coordinate direct mail campaigns, including list sourcing, production vendor management, and performance tracking. Monitor and analyze marketing performance metrics across channels to optimize campaigns and inform reallocation. Brand, Content & Sales Support Maintain consistent brand voice, messaging, and visual standards across all digital and traditional marketing channels. Create, edit, and coordinate marketing content, including digital ads, email campaigns, website content, and sales collateral. Support thought leadership efforts such as blog posts, articles, and podcast-related content and scheduling. Partner with the sales and advisor team to develop and update materials that support the sales process. Website & Marketing Technology Manage routine website updates, content changes, and basic UX improvements in collaboration with vendors or developers. Monitor website performance, analytics, and conversion tracking to support lead quality and optimization efforts. Use HubSpot and complementary marketing automation and CRM tools for email campaigns, lead nurturing, reporting, and automation support. Events & Client Outreach Coordinate trade show and industry event participation, ensuring the brand is represented with appropriate materials, messaging, and follow-up workflows. Coordinate client outreach programs and industry engagement opportunities that support new business development. Collaborate cross-functionally to maximize event ROI and generate new business opportunities.

SPECIFIC KNOWLEDGE & SKILLS:

Proven experience in performance marketing across traditional and digital channels, with a strong background in B2B marketing, traditional advertising, and digital lead-generation strategies. Proficiency in marketing automation, CRM, and social media platforms, including hands-on HubSpot experience. Working knowledge of a CMS platform (WordPress or similar) for routine content updates. Strategic experience in market analysis, brand development, and marketing strategy, paired with a creative mindset and strong research skills.

GENERAL SKILLS & COMPETENCIES:

Actively use a wide range of unique professional skills; expert understanding of industry practices Excellent proficiency with tools, systems, and procedures Excellent verbal and written communication skills and ability to resolve disputes effectively Strong presentation and public speaking skills Strong decision making, analysis and problem-solving skills with ability to multi-task Understand and act on financial information that may contribute to business profitability Ability to manage successful projects, manage risks, costs, time and project teams Lead team to achieve company goals in effective ways Strong planning and organizational skills and techniques Communicate effectively with management Good negotiating skills Build relationships, understand organizational complexities and manage conflict

MINIMUM WORK EXPERIENCE:

Typically, 10 or more years of increasing responsibility and complexity in terms of any applicable professional experience.

PREFERRED EDUCATION:

Typically, a bachelor's degree or global equivalent in related discipline. Master's degree or global equivalent preferred. May hold two or more industry certifications (HubSpot, Google Ads, etc.

The posted range for this position is $99,622-$155,660 which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including education, prior experience, training, current skills, certifications, location/labor market, internal equity, etc. At the time of this posting, this position is eligible for a bonus not reflected in the posted range subject to the achievement of the plan. Other benefits available include: Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO [ or sick leave if applicable ], Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

For more information about career opportunities at Henry Schein, please visit our website at: www.henryschein.com/careers

Over 90 years ago Henry Schein borrowed $500 to start a corner pharmacy in Queens, New York, nearly 30 miles from Melville, New York, where our corporate headquarters resides today. In the depths of the Great Depression, Henry and his wife Esther made a bold bet on their future all while living their values of helping health happen and caring for their team and the community they served. Their belief paid off far beyond what Henry and Esther might have dared to imagine in 1932. Henry Schein is now a Fortune 500 Company powered by a network of people and technology to be the world’s leading provider of health care products, services and solutions to office-based dental and medical practitioners. Since our founding we have stayed true to Henry and Esther’s values which has allowed us to evolve, expand, and grow our Company. Now serving more than 1 million customers in 33 countries and territories, the Company’s network of trusted advisors provides more than 1 million customers globally with more than 300 valued solutions that help improve operational success and clinical outcomes. We invite you to join approximately 25,000 Team Schein Members, who are critical to our success and are at the core of our Team Schein Values as our founders would have wanted. We live those values by ensuring that our culture focuses on the wellness of our team, which we accomplish by providing a safe space for individuals to develop and contribute authentically, with opportunities to give back to society and the communities where we live and work. No matter the role you are seeking, we encourage you to come be a part of a team that makes the world a healthier place. Henry Schein embraces diversity and is committed to providing equal opportunity to employees and applicants.

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