Marketing Manager (III)

Skill; San Bruno (CA); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health benefits

Paid sick leave

Retirement plan matching

Online training (Aquent Gymnasium)

Job summary

Aquent, partnering with a global technology leader, seeks a visionary marketing strategist to influence the adoption of innovative products and features. You will shape go-to-market plans, define positioning for regional teams, and drive messaging that resonates with diverse audiences.

You will work closely with product, design, and sales to deliver compelling campaigns, analyze market trends, and translate user insights into actionable strategies.

Qualifications

• Experience developing product positioning and messaging.
• Strong data analysis and synthesis abilities.
• Deep understanding of consumer behavior.
• Proven leadership in cross-functional teams.
• Expertise in go-to-market planning.
• Ability to craft compelling storytelling across channels.
• Experience with market research and forecasting.
• Knowledge of brand management and portfolio strategy.

Responsibilities

• Act as SME on products, provide input to development teams, conduct market analysis.
• Lead regional and functional marketing plans, define positioning and engage target audiences.
• Develop content frameworks across channels and track key metrics for products.
• Validate market size and opportunities and identify new areas for growth.
• Develop product positioning and go-to-market messaging for new releases.
• Develop deep user insights to guide cross-functional teams and product partners.
• Provide feedback on user experience and promote in-product improvements.
• Drive product brand positioning, messaging, and channel-specific communications.
• Independently create marketing content and collaborate with teams to publish materials.
• Determine research needs and oversee user research initiatives.
• Lead and manage campaigns and programs to meet objectives and key results.
• Analyze campaign performance for continuous optimization.

Skills

Product positioning

Data analysis

Go-to-market strategy

Campaign management

Brand management

Storytelling

Market research

Leadership

Job description

Aquent is partnering with a globally recognized technology leader that is transforming how people connect, work, and discover. This organization is at the forefront of innovation, driving advancements that impact millions worldwide. Join a team dedicated to pushing boundaries and creating impactful solutions that shape the future of technology and user experience.

Are you a visionary marketing strategist ready to make a significant impact on groundbreaking products and features? We are seeking an exceptional individual to step into a pivotal role where your expertise will directly influence the success and adoption of innovative offerings. This is your chance to drive the narrative, shape market perception, and engage users on a massive scale, contributing to initiatives that redefine industries.

What you'll do:

• Act as a subject matter expert on products and features, providing crucial input to development teams, conducting market analysis, and forecasting industry trends.
• Lead the development of comprehensive marketing plans for regional and functional teams, reviewing portfolios, prioritizing goals, and defining positioning strategies to engage target audiences effectively.
• Drive the creation and implementation of frameworks for product marketing content across various channels, and define, identify, and track key quantitative and qualitative metrics for new and existing products.
• Validate market size and opportunity, leveraging your expertise to identify new market opportunities and collaborate with teams to build supporting rationales, hypotheses, and visions.
• Understand product nuances and target audiences to develop compelling product positioning, and execute robust go-to-market plans and messaging for new products and features.
• Develop deep user insights to guide cross-functional teams and product partners, ensuring the user voice is integrated into product development and marketing strategies.
• Provide feedback on user experience, advocate for in-product improvements, and actively promote user engagement to resolve product issues.
• Drive product brand positioning, value propositions, and messaging strategies, adapting communications to align with specific product voice and goals.
• Independently create high-quality marketing content, ensuring alignment with product strategy, and collaborate with cross-functional and production teams to iterate and publish final marketing materials.
• Determine research needs, scope, manage, and guide user research initiatives by leveraging both internal and external research partners.
• Lead and manage medium- to large-scale campaigns, assets, communications, and programs designed to meet user needs and achieve objectives and key results.
• Drive the evaluation and analysis of campaign performance for continuous optimization, determining the most effective channels for reaching and engaging users to meet targets.

Skills you'll need:

• Proficiency in product positioning strategies.
• Strong abilities in data analysis and synthesis.
• Deep understanding of consumer behavior.
• Demonstrated situational leadership skills.
• Expertise in campaign management.
• Proven client and partner management and advising capabilities.
• Solid understanding of brand management principles.
• Extensive industry knowledge.
• Exceptional storytelling abilities.
• Comprehensive knowledge of go-to-market activities.

About Aquent Talent:

• subsidized health, vision, and dental plans
• paid sick leave
• retirement plans with a match
• free online training through Aquent Gymnasium

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.