Marketing Manager (III)

Aquent; San Bruno (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Subsidized health

Vision insurance

Dental plans

Paid sick leave

Retirement plan with match

Free online training

Job summary

Aquent is seeking a visionary marketing strategist to influence the adoption of innovative products and features. You will shape market perception, engage users, and drive messaging across channels from concept to go‑to‑market.

You’ll lead regional plans, ensure rigorous data analysis, and collaborate with product, design, and sales teams to deliver impactful marketing campaigns and content.

Qualifications

• Proven ability to develop and communicate product positioning and marketing plans.
• Strong data analysis and synthesis to guide strategy and execution.
• Experience translating consumer insights into go-to-market messaging and materials.

Responsibilities

• Act as SME on products and features, guiding development teams with market insights.
• Lead regional marketing plans, prioritize goals, and define positioning for target audiences.
• Create frameworks for product marketing content, track metrics, and optimize campaigns.

Skills

Product positioning

Data analysis

Consumer behavior

Leadership

Campaign management

Marketing briefs

Client & partner management

Brand management

Industry knowledge

Storytelling

Go-to-market

Job description

Aquent is partnering with a globally recognized technology leader that is transforming how people connect, work, and discover. This organization is at the forefront of innovation, driving advancements that impact millions worldwide. Join a team dedicated to pushing boundaries and creating impactful solutions that shape the future of technology and user experience.

Are you a visionary marketing strategist ready to make a significant impact on groundbreaking products and features? We are seeking an exceptional individual to step into a pivotal role where your expertise will directly influence the success and adoption of innovative offerings. This is your chance to drive the narrative, shape market perception, and engage users on a massive scale, contributing to initiatives that redefine industries.

What you’ll do:

• Act as a subject matter expert on products and features, providing crucial input to development teams, conducting market analysis, and forecasting industry trends.
• Lead the development of comprehensive marketing plans for regional and functional teams, reviewing portfolios, prioritizing goals, and defining positioning strategies to engage target audiences effectively.
• Drive the creation and implementation of frameworks for product marketing content across various channels, and define, identify, and track key quantitative and qualitative metrics for new and existing products.
• Validate market size and opportunity, leveraging your expertise to identify new market opportunities and collaborate with teams to build supporting rationales, hypotheses, and visions.
• Understand product nuances and target audiences to develop compelling product positioning, and execute robust go-to-market plans and messaging for new products and features.
• Develop deep user insights to guide cross-functional teams and product partners, ensuring the user voice is integrated into product development and marketing strategies.
• Provide feedback on user experience, advocate for in-product improvements, and actively promote user engagement to resolve product issues.
• Drive product brand positioning, value propositions, and messaging strategies, adapting communications to align with specific product voice and goals.
• Independently create high-quality marketing content, ensuring alignment with product strategy, and collaborate with cross-functional and production teams to iterate and publish final marketing materials.
• Determine research needs, scope, manage, and guide user research initiatives by leveraging both internal and external research partners.
• Lead and manage medium- to large-scale campaigns, assets, communications, and programs designed to meet user needs and achieve objectives and key results.
• Drive the evaluation and analysis of campaign performance for continuous optimization, determining the most effective channels for reaching and engaging users to meet targets.

Skills you’ll need:

• Proficiency in product positioning strategies.
• Strong abilities in data analysis and synthesis.
• Deep understanding of consumer behavior.
• Demonstrated situational leadership skills.
• Expertise in campaign management.
• Experience in developing effective marketing briefs.
• Proven client and partner management and advising capabilities.
• Solid understanding of brand management principles.
• Extensive industry knowledge.
• Exceptional storytelling abilities.
• Comprehensive knowledge of go-to-market activities.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

• subsidized health
• vision
• dental plans
• paid sick leave
• retirement plans with a match
• free online training through Aquent Gymnasium

More information on our awesome benefits!

Aquent is an equal-opportunity employer.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.