Field Marketer (211299)

Aquent; Redmond (WA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health benefits

Vision benefits

Dental benefits

Retirement match

Online training

Job summary

Aquent Talent is seeking a seasoned marketer to lead developer-focused programs and drive digital demand on a global scale. You will own campaigns that expand product usage, registrations, and pipeline, working across product, marketing, and growth teams.

With 5+ years in B2B and developer marketing, you will design scalable programs, run webinars and paid/nurture initiatives, and adapt content for regional audiences to accelerate adoption and influence downstream metrics.

Qualifications

• 5+ years of B2B marketing experience with a focus on developer marketing, scale/digital marketing, or demand generation.
• Proven track record building and scaling programs delivering product adoption, registrations, or pipeline growth.
• Experience marketing to developer audiences and understanding how developers evaluate and adopt tools.
• Hands-on expertise in executing digital demand programs, including webinars, nurture campaigns, and paid media.

Responsibilities

• Design and launch developer-focused programs to boost awareness, adoption, and product usage.
• Own digital and demand orchestration to deliver consistent pipeline and engagement.
• Amplify developer engagement through webinars, workshops, hackathons, and virtual series.
• Execute ambassador initiatives, activation kits, workshops, hackathons, and paid/nurture campaigns.
• Collaborate with product, marketing, and growth teams to align programs with priorities and demand goals.
• Adapt global campaigns and content for regional developer communities.
• Drive growth in product adoption, registrations, and digitally sourced pipeline.
• Continuously experiment, measure, and refine programs for reach and conversion.

Skills

B2B marketing

Developer marketing

Demand generation

Digital marketing

Webinars

Tools

Marketing analytics

Job description

Aquent is proud to partner with a pioneering technology leader, renowned for its innovative platforms and unwavering commitment to empowering developers globally. This organization stands at the forefront of digital transformation, crafting essential tools and services that are actively shaping the future of technology.

Are you ready to be the driving force behind a vibrant global developer community? This is an exhilarating opportunity to make a monumental impact on a global scale, seamlessly blending community-led engagement with powerful digital demand strategies. You will take complete ownership of expanding product usage and top-of-funnel reach, meticulously building and activating developer-focused programs while orchestrating digital and demand motions that connect with developers wherever they are. As a pivotal contributor, you will dramatically expand reach and influence within the developer community, directly shaping the success of countless developers and fostering the growth of this dynamic ecosystem.

Key Responsibilities

• Design and launch developer-focused programs that significantly boost awareness, adoption, and product usage.


• Take ownership of digital and demand orchestration, ensuring continuous campaigns deliver consistent pipeline and engagement.


• Amplify developer engagement through impactful webinars, workshops, hackathons, and virtual series.


• Execute signature programs, including ambassador initiatives, local developer activation kits, specialized workshops, hackathons, and targeted paid and nurture campaigns.


• Collaborate closely with product development, marketing, and growth teams to align programs with product priorities, audience needs, and demand goals.


• Adapt and activate global campaigns and content to resonate deeply with regional developer communities and priorities.


• Drive substantial growth in product adoption and usage, increase developer registrations and engagement, and enhance digitally sourced and influenced pipeline.


• Continuously experiment, measure, and refine programs to optimize reach, conversion, and downstream product impact.

Must-Have Qualifications

• 5+ years of B2B marketing experience, with a strong focus on developer marketing, scaled/digital marketing, or demand generation.


• Demonstrated success in building and scaling programs that have delivered measurable product adoption, registrations, or pipeline growth.


• Proven experience marketing to developer audiences, coupled with a genuine understanding of how developers learn, evaluate, and adopt new tools.


• Hands-on expertise in executing digital demand programs, including webinars, nurture campaigns, and paid media initiatives.


• Exceptional cross-functional collaboration skills, with a track record of successful partnerships across product development, marketing, and growth teams.


• Strong verbal and written communication skills, with the ability to craft compelling and resonant messaging for developer audiences.


• In-depth knowledge of demand generation, digital campaigns, and always-on marketing principles.


• Practical experience with community-led growth strategies and effective developer engagement programs.


• Proficiency in marketing analytics and the ability to translate complex data to actionable insights.


• Adept at managing multiple programs simultaneously, working independently, and collaborating effectively across teams.


• No specific degree is required for this role; we value experience and demonstrated capabilities.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Client Description:

Join a global technology leader driving innovation and empowering people and organizations worldwide to achieve more. Here, you'll collaborate with passionate, diverse teams to create impactful solutions that shape the future. The culture prioritizes growth, inclusion, and purpose—where your ideas are valued, and your work drives real change. Wherever your passion lies and wherever your career is headed—you’ll play a role in projects that touch billions of lives. With flexible work options and a supportive environment, you'll have the tools to thrive both personally and professionally. Be part of something that truly matters.

Why work with AQUENT? Check out our awesome benefits: https://aquent.com/talent/talent-benefits

Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.