Product Marketing Manager (II)

Aquent; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental plans

Paid sick leave

Retirement plans with match

Free online training (Aquent Gymnasium

Job summary

Aquent is seeking a Product Marketing professional to shape go-to-market strategy, drive user engagement, and influence product development with market insights. You’ll collaborate across teams to ensure campaigns resonate with target audiences and support scalable growth.

You’ll contribute to messaging, content, and measurement strategies while championing an inclusive, diverse, and psychologically safe team culture. This role offers opportunities to impact millions of users globally.

Qualifications

• Experience translating product strategy into compelling market messaging.
• Ability to analyze consumer insights and market data to shape campaigns.
• Proven track record in managing end-to-end marketing programs.

Responsibilities

• Participate in meetings to develop regional or functional marketing plans and identify target audiences.
• Develop marketing plans, positioning, and assets for products or features across channels.
• Lead campaigns, measure performance, optimize channels, and align with OKRs.

Skills

Product positioning

Consumer behavior

Brand management

Campaign management

Go-to-market

Data analysis

Storytelling

Cross-functional collaboration

Job description

Join a global technology leader that is constantly pushing the boundaries of innovation to create products and experiences that touch millions of lives worldwide. This organization is committed to fostering an inclusive environment where diverse perspectives drive groundbreaking solutions and everyone feels empowered to contribute to a shared vision of progress.

About the Role

Partnering with Aquent, you have the exciting opportunity to join this innovative company as a Product Marketing professional. This is more than just a role; it’s a chance to make a significant impact on how groundbreaking products are brought to market and experienced by millions. You’ll be instrumental in shaping strategy, driving user engagement, and ensuring our offerings resonate deeply with our target audiences. You will serve as a key reference point for products, influencing product development and marketing strategies with your expertise and user insights. Your contributions will directly influence product success and foster a culture of belonging and psychological safety within the team.

What You’ll Do

• Participate in meetings to develop marketing plans for regional or functional marketing teams, studying the overall portfolio and characteristics, prioritizing marketing goals, and developing positioning plans to identify and engage the target audience.
• Exercise sound judgment and take swift action to uphold core values and code of conduct. Champion and create psychological safety on the team for multiple perspectives to thrive, being sensitive to cultural norms, expectations, and ways of communicating. Actively mitigate your own biases and flex your style to accommodate others while helping others to learn about new identities and cultures to expand their viewpoints and relationships.
• Develop and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs). Evaluate and analyze campaign performance for optimization, define channels for reaching and engaging users, and contribute to integrated channels to meet targets.
• Define research needs, scope, manage, or guide user research by leveraging internal and external research partners.
• Develop the framework and rollout strategies for product marketing content across channels, with minimal guidance. Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures, with minimal assistance.
• Validate the market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), with minimal assistance. Use comprehensive knowledge in the field to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions. Understand the product and target audience, develop the positioning of the product to users, bring products to market, and develop and execute the go-to-market plan and messages for new products and features.
• Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. Provide feedback to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.
• Develop product brand positioning, value propositions, and messaging strategy using voice and user insights, adapting nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).
• Create marketing content to ensure that positioning of the product is aligned with the product strategy, iterate the content and design along with cross-functional teams based on content standards, styles, and format, and collaborate with the production team to publish the final marketing content, with minimal assistance.
• Act as a junior expert on product(s) or feature(s) to partners across teams to provide input in the product and feature development process, conduct market analysis, and predict and provide insights on industry trends on product development and marketing.
• Create space in meetings, projects, and events for everyone to collaborate and feel supported. Role model, acknowledge, and empower inclusive behavior and provide constructive feedback on disrespectful, non-inclusive behavior. Act as a diversity change agent, working to change processes, culture, or other barriers to inclusion.

What You’ll Bring

• Proficiency in Product Positioning
• Expertise in Consumer Behavior
• Strong Brand Management skills
• Experience in Client/Partner Management/Advising
• Capability in Situational Leadership
• Proven success in Campaign Management
• Ability to create effective Marketing Briefs
• Solid Industry Knowledge
• Proficiency in Data Analysis and Synthesis
• Excellent Storytelling abilities
• Knowledge of Go-to-Market Activities

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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