Marketing Manager - Hospitality Brands

Crown; New Bremen (OH); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401k Retirement plan

Paid vacation

Tuition reimbursement

Job summary

Crown Equipment Corporation in Ohio is hiring a Marketing Manager to create and implement an integrated, always-on marketing strategy for The Goods, driving traffic in store and online.

Lead budgeting, KPI development and reporting; collaborate with Marketing and other teams to deliver retail campaigns and assets; oversee brand websites and customer experience.

This role requires a Bachelor’s degree in Marketing or Communications with 5–7 years of related experience; occasional travel 0–5%.

Qualifications

• Bachelor’s degree in Marketing or Communications, with 5-7 related experience.
• Non-degree considered if 6+ years of related experience with a high school diploma or GED.
• Occasional travel 0-5%.

Responsibilities

• Create and implement an integrated, always-on marketing strategy for The Goods.
• Evaluate market opportunity and provide recommendations to reach targeted shoppers.
• Collaborate with Marketing to deliver retail campaigns and assets.
• Lead online customer strategy to support the buying experience.
• Establish marketing KPIs and report on program performance.
• Develop and manage the marketing budget for The Goods.
• Oversee brand websites and optimize user experience.
• Support recruiting marketing needs and ensure on-time, on-budget delivery.

Skills

Verbal communication

Written communication

Organizational skills

Interpersonal skills

Deadline management

Budget management

Education

Bachelor’s degree in Marketing or Communications

High school diploma or GED with 6+ years related experience

Tools

MS Word

MS Excel

PowerPoint

Job description

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.

Job Posting External

Primary Responsibilities

• Create and implement an integrated “always on” marketing strategy for The Goods to bring traffic in store and online.
• Evaluate market opportunity and provide recommendations on how best to reach targeted shoppers to achieve business goals and objectives.
• Collaborate with Marketing and other internal and external resources to create retail campaigns and marketing assets.
• Lead online customer strategy to support the desired customer buying experience.
• Serve as primary contact for external stakeholders and community engagement.
• Establish marketing KPIs for the store and monitor, evaluate and report on the success of marketing strategies and programs.
• Develop and manage marketing budget for The Goods.
• Develop marketing plans and collaborate with business leaders to bring effective marketing tactics to each brand.
• Lead the overall strategy of brand websites providing guidance to optimize the user’s experience.
• Support the recruiting marketing needs of the businesses.
• Oversee marketing projects and manage associated timelines and deliverables to drive a high level of customer satisfaction for the department.
• Ensure projects are delivered on time and within budget.

Minimum Qualifications

• Bachelor’s degree (Marketing or Communications), along with 5-7 related experience. Non-degree considered if 6+ years of related experience along with a high school diploma or GED
• Occasional travel (0-5%)

Preferred Qualifications

• Experience in consumer Marketing, Communications, or Public Relations with demonstrated success.
• Excellent written and verbal communications.
• Strong organizational skills and keen attention to detail.
• Outstanding interpersonal skills and ability to work effectively as a member of a fast-paced Marketing team.
• Ability to prioritize projects, work within short time frames, and meet deadlines.
• Exceptional skills with Microsoft Word, Excel, and PowerPoint.
• Experience developing and managing budgets.
• Experience hiring, training, developing, supervising, and appraising personnel.

Work Authorization

Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

No agency calls please.

Compensation and Benefits

Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EOE Veterans/Disabilities

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