National Program Manager Marketing

Crown Equipment Corporation; New Bremen (OH); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health/Dental/Vision Plan

401K Retirement Savings Plan

Paid Holidays

Tuition Reimbursement

Paid Parental Leave

Paid Holidays

Paid Vacation

Tuition Reimbursement

Job summary

A leading material handling equipment company located in Ohio is seeking a National Program Manager Marketing to drive national marketing campaigns and brand awareness in the U.S. retail sector. The role demands an experienced marketing professional with over 5 years in retail marketing, strong analytical skills, and a proven ability to lead cross-functional initiatives. The position is on-site in New Bremen, OH, offering competitive compensation and comprehensive benefits including health insurance and a 401K plan.

Qualifications

• 5+ years of marketing experience in retail or multi-location environments.
• Strong analytical skills with experience evaluating campaign performance.
• Proven ability to develop integrated marketing strategies.
• Excellent communication, collaboration, and project management skills.
• Experience managing budgets and working within structured processes.
• Knowledge of digital marketing trends, tools, and best practices.

Responsibilities

• Lead development of national marketing strategies and campaigns.
• Collaborate with sales and product management teams.
• Monitor and report on campaign performance.

Skills

Analytical skills

Communication skills

Collaboration

Project management

Budget management

Education

Bachelor's degree in Marketing, Business, or related field

12+ years of related experience

Tools

Digital marketing tools

Job description

National Program Manager Marketing

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.

We are seeking a strategic, results-driven National Retail Marketing Manager to lead the development, execution, and measurement of national marketing campaigns that build brand awareness and generate qualified leads for our U.S. retail network. This role requires a collaborative leader who can partner across Marketing, Sales, Operations, and Product Management teams to build aligned, impactful marketing programs that support business growth.

Key Responsibilities

• Lead the development and implementation of national retail marketing strategies, campaigns, and programs focused on lead generation and market growth.
• Evaluate market and segment analysis to recommend targeting strategies that increase reach and lead conversion.
• Collaborate with Regional Marketing Managers to ensure national campaigns support local market needs and maintain consistent brand and product positioning.

Cross-Functional Leadership & Alignment

• Partner with Marketing, Operations, Sales, and Product Management teams to understand goals and provide strategic input into marketing initiatives.
• Work closely with the Global Marketing Team to align retail marketing programs with product commercialization strategies.
• Share best practices across teams and support global marketers by providing campaign insights and tactics.

Campaign Execution & Measurement

• Collaborate with Marketing Operations to monitor, measure, and report on campaign performance.
• Present campaign results and recommendations to leadership.

Operational Leadership

• Develop and manage marketing budgets, ensuring programs are delivered on time and within budget.
• Maintain current knowledge of marketing trends and best practices to support continuous program improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
  • Non-degree considered if 12+ years of related experience along with a high school diploma or GED
• 5+ years of marketing experience, ideally in retail, lead generation, or multi-location marketing environments.
• Strong analytical skills with experience evaluating campaign performance and ROI.
• Proven ability to develop integrated marketing strategies and lead cross-functional initiatives.
• Excellent communication, collaboration, and project management skills.
• Experience managing budgets and working within structured processes.
• Knowledge of digital marketing trends, tools, and best practices.

This position is on-site at our New Bremen, OH location. Relocation assistance is available.

Work Authorization

Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

No agency calls please.

Compensation and Benefits

Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EOE Veterans/Disabilities

Job Segment

Marketing Manager, Program Manager, Pre-Sales, Forklift, Warehouse, Marketing, Management, Sales, Manufacturing