Recruiting Marketing Manager

Crown Equipment Corporation; New Bremen (OH); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Health/Dental/Vision/Prescription Drug Plan

Flexible Benefits Plan

401K Retirement Savings Plan

Life and Disability Benefits

Paid Parental Leave

Paid Holidays

Paid Vacation

Tuition Reimbursement

Job summary

Crown Equipment Corporation, based in New Bremen, Ohio, is seeking a Recruiting Marketing Manager. The role involves leading recruiting marketing campaigns, working with diverse teams, and enhancing the company's employer brand. Applicants should have a Bachelor's degree in Marketing or related fields and 5-7 years of experience. Crown offers a competitive benefits package including health plans, 401K, and paid parental leave.

Qualifications

• 5-7 years related experience in marketing or HR required.
• Must demonstrate strong communication abilities, both verbal and written.
• Experience in managing budgets is essential.

Responsibilities

• Lead the development and implementation of recruiting marketing strategy.
• Collaborate with teams to align recruiting strategies with hiring priorities.
• Manage the company's career site and recruiting content.
• Monitor and report on the effectiveness of marketing programs.

Skills

Excellent communication skills

Strong organizational skills

Attention to detail

Budget management

Education

Bachelor’s degree in Marketing, Human Resources, Communications or related field

Job description

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.

Recruiting Marketing Manager

We are seeking a strategic, results-driven Recruiting Marketing Manager to lead the execution and measurement of national recruiting marketing campaigns that attract qualified talent and position the Company as a global employer of choice. This role works collaboratively with leaders across Marketing, Operations, HR, Engineering and Sales to engage with qualified candidates through an integrated marketing approach.

Key Responsibilities

Recruiting Marketing Strategy & Execution

• Lead the development and implementation of a comprehensive recruiting marketing strategy to reach targeted groups of potential employees through multiple touchpoints.
• Collaborate with departments within the company to ensure recruiting marketing strategies align with hiring priorities and workforce planning needs.
• Develop impactful, on‑brand recruiting programs that support employer value propositions and candidate engagement.
• Develop and manage a recruiting marketing calendar to ensure campaign timing aligns with business hiring demands.
• Design and execute integrated recruiting marketing campaigns across traditional and digital channels including streaming and podcasting, social media, career websites and email marketing.
• Serve as the subject matter expert for recruiting marketing ensuring consistent global messaging and alignment among the Global Marketing Team throughout the candidate journey.
• Establish best practices for integrating employer brand messaging across all recruiting marketing efforts.

Digital & Content Ownership

• Lead the development and ongoing maintenance of the company’s career site and all recruiting content.
• Ensure recruiting digital experiences are engaging, user‑friendly and optimized to generate qualified candidate leads.

Candidate Lead Generation & Analytics

• Develop and manage a closed‑loop candidate lead generation and tracking process using the Company’s reporting platform.
• Establish consistent candidate lead generation KPIs, success metrics, and reporting standards.
• Monitor, evaluate, and report on the performance and effectiveness of recruiting marketing programs.

Operations & Project Management

• Conduct ongoing research into emerging recruiting marketing tactics, technologies, and platforms to continuously improve candidate reach and engagement.
• Manage recruiting marketing project timelines, deliverables, and budgets to ensure initiatives are executed on time and within scope.
• Drive continuous improvement by applying insights from performance data and market trends.

Qualifications

• • Bachelor’s degree in Marketing, Human Resources, Communications or related field, along with 5‑7 years related experience is required.
• • Excellent communication skills, both written and verbal.
• • Strong organizational skills and attention to detail.
• • Experience developing and managing budgets.
• • This is an on‑site role at our New Bremen, OH location.

Work Authorization: Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Compensation and Benefits: Crown offers an excellent wage and benefits package for full‑time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EOE Veterans/Disabilities