Marketing Manager - Consumer Brands

Crown; New Bremen (OH); On-site; USD 70,000 - 100,000; Full time

Job summary

Crown Equipment Corporation in New Bremen, OH, is seeking a Marketing Manager to lead integrated marketing strategies for The Goods. You will drive traffic in-store and online, collaborate across teams, and manage external partnerships to deliver compelling campaigns.

The role requires 5–7 years marketing experience, a Bachelor's in Marketing or Communications, on-site work, and occasional travel. You will own KPIs, budgets, and the customer experience across brand websites while guiding

Qualifications

• Bachelor’s degree in Marketing or Communications with 5–7 years related experience.
• Non-degree candidates may apply with 6+ years of related experience and a high school diploma.
• Occasional travel up to 5%

Responsibilities

• Create and implement an integrated on-brand marketing strategy to drive traffic.
• Evaluate market opportunities and provide reach recommendations.
• Collaborate with Marketing and external resources to create campaigns and assets.
• Lead online customer strategy for the buying experience.
• Serve as primary contact for external stakeholders and community engagement.
• Establish marketing KPIs and report on program success.
• Develop and manage marketing budget for The Goods.
• Lead brand websites strategy to optimize user experience.
• Support recruiting marketing needs.
• Oversee projects with timelines and budgets.
• Ensure projects are delivered on time and within budget.

Skills

Written communication

Verbal communication

Organizational skills

Interpersonal skills

Budget management

People management

MS Office Suite

Hiring and training

Education

Bachelor's degree in Marketing or Communications

High school diploma or GED with 6+ years experience

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Job description

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Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.

Job Posting External

Primary Responsibilities

• Create and implement an integrated “always on” marketing strategy for The Goods to bring traffic in store and online.
• Evaluate market opportunity and provide recommendations on how best to reach targeted shoppers to achieve business goals and objectives.
• Collaborate with Marketing and other internal and external resources to create retail campaigns and marketing assets.
• Lead online customer strategy to support the desired customer buying experience.
• Serve as primary contact for external stakeholders and community engagement.
• Establish marketing KPIs for the store and monitor, evaluate and report on the success of marketing strategies and programs.
• Develop and manage marketing budget for The Goods.
• Develop marketing plans and collaborate with business leaders to bring effective marketing tactics to each brand.
• Lead the overall strategy of brand websites providing guidance to optimize the user’s experience.
• Support the recruiting marketing needs of the businesses.
• Oversee marketing projects and manage associated timelines and deliverables to drive a high level of customer satisfaction for the department.
• Ensure projects are delivered on time and within budget.

Minimum Qualifications

• Bachelor’s degree (Marketing or Communications), along with 5-7 related experience. Non-degree considered if 6+ years of related experience along with a high school diploma or GED
• Occasional travel (0-5%)

Preferred Qualifications

• Experience in consumer Marketing, Communications, or Public Relations with demonstrated success.
• Excellent written and verbal communications.
• Strong organizational skills and keen attention to detail.
• Outstanding interpersonal skills and ability to work effectively as a member of a fast-paced Marketing team.
• Ability to prioritize projects, work within short time frames, and meet deadlines.
• Exceptional skills with Microsoft Word, Excel, and PowerPoint.
• Experience developing and managing budgets.
• Experience hiring, training, developing, supervising, and appraising personnel.

This position is on-site at the New Bremen, OH location.

Work Authorization:

Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Compensation and Benefits:

Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EOE Veterans/Disabilities

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