Creative Marketing Manager

CharCharms LLC; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

CharCharms LLC is seeking a Creative Marketing Manager to own the visual execution of the brand. You will plan photoshoots, direct campaigns, and create launch calendars to ensure every touchpoint feels elevated and on-brand.

The role is hands-on and involves directing shoots, editing campaign assets, planning retail launches, and developing creative concepts for viral products, working closely with the CEO.

Qualifications

• 3+ years in marketing, brand, creative, or content roles.
• Experience producing photoshoots from concept through execution.
• Strong photography and photo editing skills.
• Experience with Adobe Creative Suite, Canva, or similar creative tools.
• Experience creating content for Instagram, TikTok, Pinterest, and other social platforms.
• Experience working with consumer products, retail brands, or ecommerce preferred.

Responsibilities

• Lead Creative Campaigns: develop concepts for product launches and retail campaigns; plan shoots; direct production briefs; supervise photographers and models.

Skills

Photography

Photo editing

Adobe Creative Suite

Canva

Content creation

Instagram marketing

TikTok marketing

Pinterest marketing

Brand storytelling

Content strategy

Tools

Monday.com

Google Workspace

Slack

Lightroom

Job description

Remote (U.S.) | Preference for candidates based in Chicago or Austin Reports to: CEO

About CharCharms

CharCharms is one of the fastest-growing accessory brands in retail, creating products that make everyday essentials more fun and personal. We're sold in Target, Walmart, and other major retailers across North America, and our products have generated millions of views across social media.

We're looking for an exceptionally creative marketer who loves bringing brands to life through photography, content, product launches, and storytelling. If you're equal parts creative director, producer, photographer, and marketer, we'd love to meet you.

About the Role

As our Creative Marketing Manager, you'll own the visual execution of the CharCharms brand.

From planning photoshoots and directing campaigns to creating launch calendars and analyzing performance, you'll be responsible for ensuring every customer touchpoint feels elevated, cohesive, and on-brand.

This is an extremely hands-on role. One day you may be directing a product photoshoot, the next you're editing campaign assets, planning a retail launch, or developing creative concepts for our next viral product.

You'll work directly with the CEO and have significant ownership over how millions of customers experience the brand.

What You'll Do

Lead Creative Campaigns

• Develop creative concepts for seasonal product launches and retail campaigns
• Create mood boards, shot lists, styling direction, and production briefs
• Plan and execute lifestyle and product photoshoots
• Coordinate photographers, models, props, locations, and vendors
• Creative direct shoots to ensure every asset aligns with our brand vision
• Photograph products and lifestyle imagery
• Edit and retouch photos for retail, ecommerce, email, and social media
• Ensure every piece of creative reflects premium brand standards

Own Marketing Execution

• Build marketing calendars for product launches
• Coordinate cross-functional launch timelines
• Manage creative deliverables across internal teams and external partners
• Ensure campaigns launch on time across every channel

Protect the Brand

• Maintain a consistent visual identity across all platforms
• Review and approve creative assets before publication
• Continuously evolve the CharCharms aesthetic
• Bring new creative ideas to elevate the brand

Measure & Improve

• Track campaign performance and engagement
• Analyze marketing results to improve future launches
• Test new creative concepts and identify opportunities for growth

What We're Looking For

We're looking for someone who is:

• Highly creative with an exceptional eye for design and aesthetics
• Obsessed with consumer brands and retail marketing
• Comfortable both creating strategy and executing it
• Organized enough to manage multiple launches simultaneously
• Self-motivated and excited to build something meaningful
• Passionate about creating content that people actually want to share

Qualifications

• 3+ years in marketing, brand, creative, or content roles
• Experience producing photoshoots from concept through execution
• Strong photography and photo editing skills
• Experience with Adobe Creative Suite, Canva, or similar creative tools
• Experience creating content for Instagram, TikTok, Pinterest, and other social platforms
• Experience working with consumer products, retail brands, or ecommerce preferred

Bonus Points

• Experience launching products at major retailers
• Graphic design experience
• Video editing experience
• Experience working with creators or influencers
• Familiarity with Shopify, Klaviyo, or Meta Ads
• Passion for lifestyle, fashion, accessories, or consumer products

Tools You'll Use

• Monday.com
• Google Workspace
• Slack
• Lightroom

Why Join CharCharms?

• Work directly with the founder and help shape the future of the brand.
• Own major retail launches seen by millions of customers.
• Have a real impact—your ideas won't get buried in layers of approvals.
• Join a fast-moving, entrepreneurial team where creativity is valued.
• Opportunity to grow alongside one of the fastest-growing consumer brands in the category.