Marketing Manager - Freeman West Campus

Freeman Health System; Street (MD); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Retirement match

Wellness program

PTO / Flex time

Extended sick pay

Learning Center for Freeman Family

Payroll deduction options

Job summary

Freeman Health System is seeking a Marketing Manager to drive campaigns, coordinate cross-functional teams, and track performance across hospitals and clinics. You will ensure brand standards and collaborate with branding, digital, and operations stakeholders to promote services and physician initiatives.

The role emphasizes execution, timelines, and stakeholder alignment in a matrixed environment, with focus on growth and community engagement. Local on-site presence in Maryland is expected.

Qualifications

• Bachelor’s degree in Marketing, Journalism, Graphic Design, or a related field (Master’s preferred).
• Five (5) years of experience in healthcare communications, public relations, marketing, or organizational communications leadership.
• Excellent communication, facilitation, writing, and executive presentation skills.

Responsibilities

• Execute approved marketing campaigns across hospitals, clinics, service lines, and physician practices.
• Coordinate production of advertising, promotional materials, and campaign assets.
• Manage campaign timelines and deliverables to ensure on time, on budget execution.
• Partner with service line leaders, physician relations, and operational stakeholders to support growth objectives.
• Apply enterprise brand standards in collaboration with Branding and Creative teams.
• Coordinate with digital, social, and advertising partners to deploy campaigns.
• Support service expansions, physician onboarding promotions, and community initiatives.
• Track campaign performance and prepare summaries with recommendations.
• Identify opportunities to improve marketing workflows and tools.
• Manage vendor coordination for marketing production and advertising placement.
• Coordinate approved community‑facing activities with Community Relations or Event teams.
• Ensure marketing deliverables comply with legal, regulatory, and brand requirements.

Skills

Campaign execution

Cross-functional collaboration

Writing skills

Executive presentations

Healthcare communications

Education

Bachelor's degree in Marketing, Journalism, Graphic Design, or related field

Job description

Our Mission To improve the health of the communities we serve through contemporary, innovative, quality healthcare solutions.

Schedule: Full Time (40hrs/week)

What You’ll Do The Marketing Manager supports the System Director of Marketing, Communications and PR by executing approved marketing initiatives that promote services, physicians, and organizational priorities. This role focuses on campaign execution, coordination, and performance tracking to support growth, awareness, and utilization while maintaining brand standards. This position operates in a matrixed environment across service lines, physician relations, branding, digital, and operations.

Responsibilities

• Execute approved marketing campaigns across hospitals, clinics, service lines, and physician practices
• Coordinate production of advertising, promotional materials, and campaign assets
• Manage campaign timelines and deliverables to ensure on time, on budget execution
• Partner with service line leaders, physician relations, and operational stakeholders to support growth objectives
• Apply enterprise brand standards in collaboration with Branding and Creative teams
• Coordinate with digital, social, and advertising partners to deploy campaigns
• Support service expansions, physician onboarding promotions, and community initiatives
• Track campaign performance and prepare summaries with recommendations
• Identify opportunities to improve marketing workflows and tools
• Manage vendor coordination for marketing production and advertising placement
• Coordinate approved community‑facing activities with Community Relations or Event teams.
• Ensure marketing deliverables comply with legal, regulatory, and brand requirements

Requirements

• Bachelor’s degree in Marketing, Journalism, Graphic Design, or a related field (Master’s preferred).
• Five (5) years of experience in healthcare communications, public relations, marketing, or organizational communications leadership.
• Excellent communication, facilitation, writing, and executive presentation skills.
• Strong understanding of hospital operations, service line strategy, and physician engagement preferred.

Freeman Perks and Programs

• Health, vision, dental insurance
• Retirement with employer match
• Wellness program with discounts to Health Insurance or Cash Bonus with Participation
• Milestone payments with longevity of employment
• Paid Time Off (PTO) or Flex time off (FTO)
• Extended Sick Pay
• Learning Center designated only for Freeman Family members
• Payroll deduction at different locations such as The Daily Grind, Freeman Gift Shop, Cafeteria, etc

Locally owned and nationally recognized, Freeman Health System is a not-for-profit health system serving communities across Missouri, Arkansas, Oklahoma, and Kansas through a network of hospitals, physician clinics, outpatient locations, and specialty services. The system includes Freeman Hospital West, Freeman Hospital East, Freeman Neosho Hospital, and the Freeman Health System facilities in Bentonville, Springdale, Willow Creek, and Siloam Springs. Freeman Health System also operates Ozark Center – the region’s largest provider of behavioral health services, and offers comprehensive cancer, cardiology, neurology and neurosurgery, orthopedics, and women’s and children’s services. The system is supported by more than 7,000 employees and is the only Children’s Miracle Network Hospital in a 70-mile radius. For more information, visit Freeman Health System.