Marketing Manager for Hospitality

Walton Area Chamber of Commerce; Panama City (FL); On-site; USD 60,000 - 80,000; Full time

Job summary

The Walton Area Chamber of Commerce is seeking a Marketing Manager who will help cultivate the brand image by managing marketing and public relations strategies across various channels, including social media and email marketing.

The ideal candidate should have a Bachelor's degree and at least five years of marketing experience in hospitality or related fields. This role demands creativity, excellent communication skills, and the ability to work effectively in a fast-paced environment.

Qualifications

• Minimum five years of related marketing experience in hospitality, weddings, events, tourism, or luxury brands preferred.
• Strong understanding of digital marketing, social media, and email marketing strategies.
• Excellent communication and organizational skills required.

Responsibilities

• Support marketing campaigns across multiple resort brands and channels.
• Manage website content and marketing collateral requests.
• Coordinate special marketing initiatives including photo shoots and events.

Skills

Digital marketing

Content management

Project management

Social media management

Email marketing

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Microsoft Office Suite

Adobe products

Job description

Primary Responsibility

This position will help cultivate the brand image of St. Joe Hospitality’s Resorts portfolio (hotels, restaurants, and resort amenities) by managing various aspects of the company’s marketing and public relations strategies across major channels, including social media, digital, email, media relations, and brand partnerships. This role requires a high level of creativity, excellent writing and editing skills, attention to detail, and project management skills. Our ideal candidate is a driven team player that excels in a fast pace and high growth working environment.

Essential Job Functions

Marketing & Brand Management

• Support the planning, coordination, and execution of awareness, promotional, and seasonal marketing campaigns across multiple resort brands and marketing channels.
• Create and deploy email marketing campaigns and promotional e-blasts.
• Coordinate special marketing initiatives, including photo and video shoots, promotional events, media events, and presentations.
• Serve as a liaison with the company's contracted public relations agency, coordinating media stays, facilitating press visits, fulfilling agency requests, and supporting earned media opportunities that enhance brand awareness and visibility.
• Assist in identifying and implementing cross-promotional opportunities across resort properties, outlets, amenities, and company brands.
• Research and recommend programming, packages, and offerings that support business and marketing objectives.
• Develop and maintain productive working relationships with key departments and operational teams.
• Attend designated resort events, internal and external meetings as required, and coordinate follow-up on assigned action items.
• Maintain knowledge of all St. Joe Hospitality facilities, services, operating hours, promotions, and upcoming events.
• Comply with all departmental policies, procedures, and service standards.

Content, Digital & Creative Management

• Manage website content and third-party listings, ensuring all information, imagery, and messaging remain accurate, current, and engaging.
• Coordinate marketing collateral requests, including event flyers, menus, advertisements, and promotional materials.
• Draft and proofread marketing copy and collaborate with freelance designers, creative agencies, and internal stakeholders to develop collateral, digital assets, and advertising campaigns.
• Support social media efforts across resort brands by assisting with content collection, creating and managing Facebook events, coordinating content needs with on-property teams, and providing support to the Social Media Manager as needed.
• Maintain an organized and up-to-date image library for marketing, public relations, and promotional use.
• Maintain the accuracy of resort marketing databases and related content management systems.

General Skills/Qualifications

• Bachelor’s degree from four-year college or university; or four years or more related experience and/or training, or equivalent combination of education and experience in marketing and/or communications.
• Minimum of five years of related marketing experience in hospitality, weddings, events, tourism, or luxury brands preferred.
• Strong understanding of digital marketing, social media, email marketing, and lead generation strategies.
• Ability to multi-task and work effectively in a fast-paced environment.
• Knowledge of Microsoft applications (Word, Excel, Outlook, PowerPoint) and Adobe products.
• Excellent communication/organizational skills required, including oral, written and presenting and responding to information from groups of managers, clients, customers and general public.
• Excellent guest/customer service skills required.
• Must be willing to work weekends, evenings, holidays, and travel between properties as needed.