Digital Marketing Manager

PENN Entertainment; Harvey (AR); On-site; USD 60,000 - 85,000; Full time

Job summary

Penn Entertainment, a leading hospitality and entertainment company, seeks a Digital Content & Social Media Specialist to craft and execute organic social strategies across major platforms, capture on‑property guest experiences, and align with cross‑department teams. You will manage content calendars, produce visuals with Canva and Adobe tools, and analyze performance metrics to drive improvements.

Experience 2–3 years in digital marketing or content creation in hospitality or gaming is

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, Journalism, or related field (or equivalent).
• 2–3 years in organic social media, digital marketing, or content creation; hospitality/gaming experience preferred.
• Portfolio showing copywriting, photography, and short-form video editing (Reels, TikToks).
• Strong proficiency with major social platforms and native creator tools.
• Experience with social listening, publishing, scheduling tools (Sprout Social, Hootsuite, Social Studio).
• Canva and basic Adobe Creative Suite knowledge; CMS and SEO basics.

Responsibilities

• Develop and execute organic social media strategy across Instagram, Facebook, TikTok, and X.
• Plan, shoot, edit content across dining, hotel, entertainment, events, and promotions.
• Attend property events to capture live content and engage guests.
• Coordinate with Paid Social for cross-channel campaigns and influencers.
• Oversee daily community management and respond to guest feedback.
• Maintain property websites, landing pages, and event schedules; ensure SEO.
• Produce basic promotional graphics using Canva and Adobe Creative Suite.
• Deliver regular analytics reports and translate insights into improvements.
• Support PR and marketing operations, manage project requests and budgets.

Skills

Social media strategy

Content creation

Community management

Brand storytelling

Communication

Analytical skills

CMS & SEO basics

Microsoft Office

Education

Bachelor's degree in Marketing/Communications

Tools

Canva

Adobe Creative Suite

Sprout Social/Hootsuite

CMS

InMotion/Asana

Job description

WE LOVE OUR WORK.

“Pending Regulatory Approval”

1. Content Development & Social Media Strategy

• Develop and execute a comprehensive organic social media strategy across all primary platforms (including Instagram, Facebook, TikTok, and X) in alignment with enterprise brand standards and property‑level calendars.
• Plan, shoot, curate, and edit visually compelling photo and video content capturing the on‑property guest experience across dining, hotel, entertainment, events, and promotions.
• Attend property events, entertainment activations, and promotions to capture live content, engage with guests, and elevate brand storytelling
• Partner with the Paid Social Media team to align organic efforts with paid advertising campaigns for maximum cross‑channel reach and campaign synergy.
• Research, identify, coordinate, and manage relationships and events with relevant social media influencers.
• Coordinate with on‑property operational departments (Food & Beverage, Hotel Operations, Entertainment, and Human Resources) to source stories and maintain an accurate, robust content calendar.

2. Community Management & Online Reputation

• Oversee the property’s digital presence through daily active community management, engaging with audience comments, tags, and direct messages promptly and thoughtfully.
• Monitor, manage, and respond to guest reviews across online platforms (e.g., TripAdvisor, Google Reviews, Yelp), striving to maintain a 90%+ response rate.
• Escalate critical guest feedback and sentiment insights to property executive leadership and department heads to support continuous guest service improvements.
• Provide an upbeat, welcoming guest presence during on‑property events, promotions, and content capture.

3. Digital, Web & Creative Production

• Maintain and update property websites, landing pages, promotional information, and event schedules to ensure timely, accurate, and search‑optimized (SEO) content.
• Produce and resize basic in‑house promotional graphics and digital collateral using tools such as Canva and Adobe Creative Suite (Photoshop, InDesign, Illustrator).
• Partner with the Corporate Design Studio and enterprise teams for access to brand assets, rights usage, and high‑production photo/video shoots.
• Track, analyze, and deliver regular reporting on social media performance and web analytics, translating data into actionable insights for creative and tactical improvements.

4. Public Relations & Marketing Operations

• Support property public relations initiatives, including drafting press releases, coordinating media correspondence, and assisting with on‑site media visits for major campaigns and property events.
• Assist in managing general marketing support services across advertising, internal cross‑departmental requests, and creative projects.

Submit and manage project requests and timelines within departmental project management software (e.g., InMotion).

• Assist with departmental budget tracking, monitoring expenses within area of responsibility, and identifying potential variances to leadership.
• Ensure all marketing initiatives and published content adhere to company brand standards, internal policies, and relevant gaming/jurisdictional regulatory compliance.

BRING US YOUR BEST.

Education & Experience

• Education: Bachelor’s Degree (B.A./B.S.) in Marketing, Communications, Public Relations, Digital Media, Journalism, or a related field (or an equivalent combination of education and experience).
• Experience: Minimum of 2–3 years of hands‑on experience managing organic social media channels, digital marketing, or content creation. Experience within hospitality, gaming, entertainment, or resort environments is preferred.
• Portfolio Required: Demonstrated storytelling ability with a portfolio showcasing copywriting, photography, and short‑form video editing (Reels, TikToks, etc.).
• Technical Skills:
  • Strong proficiency with major social platforms and native creator tools.
  • Experience with social listening, publishing, and scheduling tools (e.g., Sprout Social, Hootsuite, or Social Studio).
  • Working knowledge of content tools such as Canva and basic Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint) and marketing workflow/project management platforms (e.g., InMotion, Asana).
  • Understanding of web content management systems (CMS) and basic SEO principles.
• Communication & Interpersonal Skills: Exceptional written, verbal, and interpersonal communication skills with the ability to represent the property professionally to media, guests, and executive leadership.
• Analytical Ability: Proficient in interpreting engagement metrics, web traffic data, and marketing analytics to inform creative strategy.
• Flexibility & Work Schedule: Ability to maintain a flexible schedule, including occasional evenings, weekends, and holidays to cover special events, promotions, and live activations.