marketing manager for a Confluence app

Stiltsoft; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Home office budget

Extra vacation days

Medical insurance

Fitness compensation

Training and education budget

Language courses

Participation in Atlassian ecosystem

Job summary

Stiltsoft ищет опытного руководителя по маркетингу в США для роста новой клиентской базы и выстраивания позиционирования продукта.

Вы будете формировать общую маркетинговую стратегию, управлять бюджетом и пилотировать новые инструменты, а также развивать отношения с Atlassian и координировать контент, кейсы и демо для конвертации trial в платящих клиентов.

Qualifications

• Опыт маркетинга не менее 5 лет, включая 2 года в B2B SaaS.
• Опыт роста продукта через проб и тесты без активной продажной команды.
• Навыки позиционирования, месседжинга, конкурентного анализа и вывода на рынок.
• Умение устанавливать приоритеты, планировать бюджет и принимать решения по данным.
• Опыт наставничества и коучинга маркетологов разного уровня.
• Для внутренних коммуникаций — знание русского языка; для внешних — высокий уровень английского (B2+/C1).

Responsibilities

• Формирование маркетинговой стратегии и плана роста для привлечения новых клиентов.
• Формирование бюджета на 2027 год по рекламе, ивентам, инструментам и подрядчикам.
• Оценка новых инструментов маркетинга и пилотирование по результатам.
• Руководство командой из двух маркетологов.
• Управление отношениями с Atlassian и участие в программах экосистемы Atlassian.
• Работа с Product Lead над доносом к trial- пользователю через письма, контент, кейсы и демо.

Skills

Маркетинг-стратегия

Управление командой

Б2B SaaS

Бюджетирование

Работа с Atlassian экосистемой

Job description

Описание

Stiltsoft is a profitable, product-led B2B SaaS company that builds apps for Confluence, Jira, and Bitbucket. Its Table Filter product is a widely adopted Confluence app used by more than 15,000 companies and is a top seller on the Atlassian Marketplace.

Задачи

• Own the marketing strategy and growth plan for new-customer revenue, including positioning, messaging, channels, targets, and go-to-market
• Own the 2027 budget for ads, events, tools, contractors, and experiments
• Evaluate, pilot, and make decisions about new marketing tools and technologies based on results
• Lead a team of two marketers: a product marketing generalist and a social marketer
• Manage the relationship with Atlassian, including marketplace programs and ecosystem events
• Work with the Product Lead to convert trials into paying customers by shaping emails, content, case studies, and demos around the shared ideal customer profile

Требования

• At least 5 years of marketing experience or equivalent, including at least 2 years in B2B SaaS and experience managing people
• Experience growing a product sold through trials and self-service without a sales team, with demonstrable results
• Hands-on product marketing experience in positioning, messaging, competitive analysis, and go-to-market, working closely with product and engineering
• Ability to set targets, plan and manage a budget, and make decisions based on incomplete data
• Experience setting priorities, following work through, and coaching marketers at different levels
• Russian for internal work
• English at B2+/C1 for professional and external communication

Будет плюсом

experience with a marketplace or app ecosystem such as Atlassian or Shopify, being a company's first marketing hire, marketing complex technical products, customer marketing, events with proven ROI, organic growth through SEO and content, hands-on experience with analytics, advertising, SEO, and lifecycle tools

Условия

• Flexible planning, sustainable workload, and a culture of reasonable dialogue without unnecessary pressure or rigid top-down management
• Home office setup budget, additional vacation days, medical insurance, and fitness compensation
• Training and education budget, language courses, internal Communities of Practice, and opportunities to participate in Atlassian ecosystem events
• Support for DevClub meetups and open-source projects such as Webpack and JUnit

Hiring process

intro interview, take-home task, and interview with the team