Field & community marketing manager in databases

Severalnines; United States; Remote; USD 90.000 - 150.000; Vollzeit

Benefits dieser Stelle

Гибкий график работ

Можно работать удалённо

Ежегодный бонус за результаты компании

Компенсация бюджета на оборудование оф

Zusammenfassung

Severalnines ищет практичного руководителя по полевому и сообществному маркетингу для разработки связанной программы конференций, локальных митапов и образовательных вебинаров. Вы будете формировать и реализовывать 12-месячный календарь мероприятий, работать с продажами и операциями маркетинга, управлять бюджетами и подрядчиками, а также развивать сообщество клиентов и партнеров по всему миру.

Эта роль предполагает путешествия и работу в гибком формате: удаленная работа из любой локации, с

Qualifikationen

• Опыт ведения программ field/мероприятий, сообщества или developer-маркетинга в B2B софтвере, облачной инфраструктуре или техническом бизнесе.
• Опыт организации онлайн и оффлайн мероприятий: спикеры, бюджет, продвижение, пост-ивенты.
• Умение выстраивать отношения с сообществами, клиентами, партнерами и внутренними командами.
• Умение работать с CRM и инструментами автоматизации маркетинга, вебинарами и платформами событий.

Aufgaben

• Переводить стратегию компании в 12-месячный план мероприятий и календарь активности.
• Балансировать спонсорские форматы с локальными встречами и собственными форматами.
• Развивать сеть организаторов, локальных ведущих и экспертов; готовить повестку и репетиции спикеров.
• Обеспечивать измеряемый охват и вовлеченность, координировать последующие шаги в продажах.

Jobbeschreibung

Описание:

Severalnines helps organizations run business-critical databases on infrastructure they control. ClusterControl automates operations across heterogeneous database estates, while CCX enables enterprises and service providers to deliver private, sovereign and white-label database services. We are looking for a hands-on Field & Community Marketing Manager to build and run a connected program of conferences, local meetups, owned events, technical webinars and expert conversations.

Задачи:

Translate company, product and market priorities into a rolling 12-month calendar. Give every activity a clear audience, purpose, account or community focus, budget, delivery plan and next step. Balance major sponsorships with smaller ecosystem appearances, local collaborations and owned formats. Develop a network of organizers, local hosts, technical experts, customers and partners. Create reasons for people to return, contribute, share their experience and introduce others. Assess existing community channels and focus on useful participation rather than launching new channels simply to grow membership. Own sponsorships, venues, vendors, budgets, timelines, travel and on-site or virtual production. Recruit and prepare speakers, shape practical agendas with technical experts, coordinate assets and rehearsals, and run post-event reviews. Build reusable playbooks so delivery becomes more consistent as the program grows. Work with Sales and Marketing Operations to identify target accounts, partners and relevant roles, then coordinate invitations, promotion and meeting booking. Tailor the experience for practitioners, decision-makers, customers and providers rather than treating every registration as the same type of lead. Work with Marketing Operations on registration, segmentation, nurture and CRM capture. Route participants toward technical education, product evaluation, architecture reviews, partner discovery, community participation or Sales as appropriate. Agree qualification and follow-up expectations with Sales, provide useful context and track acceptance, next actions and outcomes. Coordinate recordings, interviews, clips, technical takeaways and follow-up resources with Creative & Brand and our subject-matter experts. Use these assets to continue community conversations and support account follow-up. Bring recurring audience questions and feedback back to Marketing, Product and Sales. Track delivery, audience relevance, repeat participation, qualified conversations, product actions, opportunity contribution and follow-up coverage. Maintain accurate spend forecasts, distinguish sourced from influenced opportunities, and recommend where to invest more, change the approach or stop an activity. You Will Turn the agreed direction and existing activity into a prioritized calendar. Establish repeatable event briefs, production workflows and post-event processes. Build a network of speakers, partners, community contacts and local hosts. Put audience capture, segmentation and Sales handoffs into operation with Marketing Operations. Take ownership of scheduled delivery and establish a practical performance baseline.

Требования:

Experience owning field, event, community or developer marketing programs in B2B software, cloud infrastructure, databases or a similarly technical business, with examples of meaningful audience and commercial outcomes. Hands-on experience delivering in-person and virtual events, including speaker preparation, vendor coordination, budgets, promotion, production and follow-up. You can manage several overlapping workstreams without losing the details. Strong relationship-building skills with communities, customers, partners and internal teams. You know how to create repeat participation and work with local organizers or contributors across markets. Technical curiosity and audience empathy. You can work with engineers, database specialists and platform teams to develop useful, credible sessions. You do not need to be a database expert, but you should be comfortable learning the subject and asking precise questions. Practical experience with CRM and marketing automation, webinar or event platforms, and reporting. You can connect participation to follow-up and account progression, understand the limits of attribution, and use evidence to make budget decisions. Clear written and spoken English, independent project ownership and the ability to coordinate across teams and time zones. Willingness to travel internationally as part of the role and occasionally deliver events outside standard local working hours.

Условия:

• B2B contract with full-time employee benefits
• Annual bonus based on company results
• Reimbursement budget to setup and maintain your virtual office (PC, Notebook, Headset, etc.)
• 4 weeks paid vacation annually
• Additional birthday day off
• Paid public holidays in your country
• Monthly budget for sports activities
• You can work from anywhere
• Flexible working arrangements
• Offsite team meetings at least once a year (we’ve already visited places including Tokyo, Madrid, Belgrade, and Krakow)