Marketing Manager - Education & Workforce Learning Business

TrulyHired; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Magic Software Inc. in NYC is seeking a Marketing Manager for Education & Workforce Learning to drive inbound leads, build branding, and manage conferences and webinars. You will collaborate with industry bodies and partners to expand reach in USA markets.

The role emphasizes digital media, GenAI awareness, and content strategy to engage K-12, higher ed, and edtech audiences. Strong content creation and event coordination skills are essential.

Qualifications

• Degree in Digital Media, Marketing Communications, Humanities.
• Understanding of GenAI tools and practical knowledge of digital media tech, including video and audio tools.
• Rolodex in PR, Marketing Communities and Freelancers.
• Understanding of Education & Workforce Learning markets would be a plus.
• Understanding of Technology and Learning Content Development outsourcing & consulting would be an advantage.

Responsibilities

• Revenue: Inbound lead generation.
• Brand Building: Create content for social media engagement targeting geographies, markets, or offerings.
• In-Person Event management: creating and organizing conferences and seminars to engage clients, partners and employees to generate leads and improving branding.
• Virtual Events: managing hosting webinars and podcasts.
• Partnership building: Engage and partner with Industry Consortium & Standards bodies.

Skills

Inbound lead generation

Brand development

Event planning

Virtual events

Partnership building

GenAI tools understanding

Digital media technology

Education

Bachelor's degree in Digital Media or Marketing Communications

Humanities background

Tools

Video production

Audio production

PR & marketing communities

Job description

Marketing Manager - Education & Workforce Learning Business

Location: NYC

Title: Marketing Manager - Education & Workforce Learning Business

Geo Focus: USA

Market Focus: Publishing, Higher Education, K-12, Edtech

Desired outcome and responsibilities:

• Revenue: Inbound lead generation
• Brand Building: Create content for social media engagement targeting specific geographies, markets, or offerings.
• In-Person Event management: creating and organizing conferences and seminars to engage clients, partners and employees to generate leads and improving branding
• Virtual Events- managing hosting webinars, and podcasts.
• Partnership building: Engage and partner with the Industry Consortium & Standards bodies

Desired Experience and Credentials:

• Degree in Digital Media, Marketing Communications, Humanities.
• Understanding of GenAI tools and practical knowledge of digital media technology, including video and audio tools,
• Rolodex in PR, Marketing Communities and Freelancers.
• Understanding of Education & Workforce Learning markets would be a plus.
• Understanding of Technology and Learning Content Development outsourcing & consulting business would be a great advantage.
• A rolodex in education & workforce learning markets would be an added advantage.

About Magic Software:

Magic Software Inc. ( ) develops new age digital technology solutions for the Education and Financial services sectors. Magic Software is fully owned by Solmark ( ), a DC based PE firm.

Magic Edtech is a market leader in the digital accessibility space for the digital learning industry. Magic is dedicated to help its clients build digital learning products and platforms by engineering technology that delivers better learning outcomes. Our Vision is "Digital Learning for Everyone". Our mission is to help humanity pursue happiness by making lifelong learning affordable, sustainable, and accessible. Magic has been serving digital learning business since 1989 with its headquarters in Times Square, NYC and offices in London, Delhi(NCR), Indore and Pune. Magic serves over 200+ clients globally that are in education publishing, edtech, K12 schools, universities and training/accreditation businesses. Magic has over 1000+ consultants and engineers that bring deep domain expertise in learning business along with technology and content knowledge.